New label for sustainable Belgian beef launched

‘Pré de chez nous’, the new label for sustainable Belgian beef, was presented on Monday in the Walloon Fernelmont, near Namur. The new sustainability label was created through a broad collaboration between various players in the meat industry, namely master wholesaler Bernard Gotta, meat slicer Viande de Liège, cattle trader Sobemax and animal feed producer Dumoulin.

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