“THEmy talent is knowing how to dream “ is one of the cult phrases of Pier Paolo Piccioli that doesn’t just fit his role as the enlightened Creative Director of the Valentino fashion house. But also to its new, temporary, guise. In fact, he is the President of the Jury of the eighth edition of Fashion Film Festival Milan 2022, the event (of which Xiaomi is a partner) that brings everyone together: both fashion lovers and cinema lovers. In a single great dreamlike dream, in fact, lasting a weekend.
Thus, as in every edition, on the jury front the event brings together a heterogeneous and original team of characters, but with a common denominator: maximum authority in their own cultural territory. This year, in addition to Piccioli, for example, we also find Alba Rohrwacher, Lea T and Stella Jean (here the complete jury). So what should we expect?
Fashion Film Festival Milan 2022: the news
«A project born from my passion for fashion and cinema. When I lived in Mexico City I founded the Fashion Week and the Latin American Film Festival“. So he had told us Constanza Cavalli Etro, creator and mastermind of the event which, now in its eighth edition, has now consolidated its presence during the men’s fashion week. From today until January 18, a program full of screenings, talks and film previews will be available in digital version (for the second consecutive year) on the platform of the National Chamber of Italian Fashion, on the official website and on mymovies.it.
Constanza Cavalli Etro, the creator of the Milan Fashion Film Festival
It will thus be possible to view directly from the sofa at home the works of the great names of cinema who will tell – strictly with the language of cinema – the stories that involve both the most celebrated fashion houses such as Gucci, Hérmes, Fendi, Trussardi, as well as emerging and experimental talents. The works in competition were over 260 from all over the world.
Among the winners already announced today, the Come best Italian fashion film went to the video “The Magic of Suits” created by the artist and craftsman Virgilio Villoresi in collaboration with the fashion house Brunello Cucinelli.
How and where to participate
The original mission of the Milan 2022 Fashion Film Festival is to make the world of fashion accessible to all and that is why, pandemic or not, its nature has not changed and continues to be a free event open to the public. The latter, for example, will also have the opportunity to vote for his favorite film which will be awarded the prize People’s choice award. But that’s not all.
The big news this year is a great tribute to a great fashion genius: the premiere of the feature film Elio Fiorucci – free spirit, by directors Andrea Servi and Swan Bergman. The screening of the film will be held in attendance at the Milan Triennale by invitation only, while the documentary will also be broadcast online as part of the festival’s schedule of screenings.
On the other hand, two exhibitions will be open to the public which will take place simultaneously: at the space Urban Center of the Municipality of Milan at the Milan Triennale and within the Miac, the audiovisual and cinema museum of cinecittà in Rome. In both locations, the public will be able to attend the FFF Milano Digital Awards 2022 and discover live the 15 winners of the films competing for this year. We show them to you in preview in our gallery. Et voila!
The jury of the Milan Fashion Film Festival 2022
Pierpaolo Piccioli (president), Creative Director of the Maison Valentino
Alba Rohrwacher, actress
Nadia Lee Cohen, photographer and director
Lea T, supermodel and activist
Harris Reed, stylist
Vincent Peters, I photograph
Esteban Deacon, digital artist
Stella Jean, stylist
Arturo Galansino, director of Palazzo Strozzi
Chiara Sbarigia, president of Cinecittà
Fanny Moizant, founder of Vestiaire Collective
Laura Brown, editor in chief Instyle Magazine
Kerry Bannigan, director of the Fashion Impact Fund
Piero Piazzi, president of Women Management
iO Donna © REPRODUCTION RESERVED