In a competitive economic context, organizations must make every effort to motivate and retain their employees. If several solutions exist, gift vouchers and gift cards remain a widely acclaimed device. This is a voucher offered by managers to their teams. It is a means of payment, so the amount is pre-established. It can be used in multiple brands. For companies and employees alike, it has considerable advantages.
Gift vouchers, a tool for employee satisfaction
In order for employees to remain motivated to achieve their goals, it is natural that they must feel valued. For this reason, showing appreciation to team members is essential. This requires not only encouragement, but also rewards. Several companies then opt for exceptional leave or a digital gift voucher. The latter is often perceived as a more personal reward by employees, because they can offer themselves the gift of their choice according to their areas of interest.
TikTok expected to triple ad revenue in 2022
Gift vouchers and gift cards are generally offered during exceptional events, for example at Christmas, at births or weddings, or at the start of the school year. However, some employers also turn to this device to congratulate an employee on a professional achievement, such as the end of an important project or when a raise is awarded.
For employees, gift vouchers are a real satisfaction tool. They allow you to feel valued by your company for the work done. What seems to be a simple reward then becomes a motivating element: feeling valued, they become more involved in their work in order to live up to the expectations of their superiors. This not only contributes to achieving the objectives set, but also to maintaining an honest and healthy relationship between employees and employers.
Benefits also for the employer
Gift vouchers and gift cards also have many advantages for managers or social and economic committees (CSE) who adopt them, starting with the absence of social charges. Indeed, it is possible to be exempted from these charges for events recognized by Urssaf. This can be the retirement of a collaborator or even Mother’s Day. The cumulative total amount of digital gift vouchers or other purchase vouchers must not, however, exceed the amount of 171 euros per employee and per year.
It is for this reason that many companies opt for gift certificates rather than a salary increase or a bonus.
At the same time, gift vouchers are a real means of internal stimulation. They can be used to meet different objectives, such as increasing employee productivity. Some leaders even organize sales challenges with this reward in order to increase their sales and the efficiency of their teams. They are also a differentiator for recruiting talent.
It should therefore be said that dematerialized gift vouchers are a way of simply pleasing your teams. They are popular with both large companies and SMEs without CSE because they are a good compromise between benefits for managers and rewards for employees. A situation in which everyone is a winner and which contributes to the proper functioning of a society.