Reddit is a social network that has over 500 million monthly users. The community is segmented into over 150,000 subreddits, forums dedicated to specific topics. For this reason, the platform is ideal for targeting specific audiences. However, Reddit is still very little used in marketing campaigns. This is mainly because it is difficult to know how to go about it. Fortunately, there are tools like Howitzer. This is a solution that automates marketing actions on Reddit.
Generate more leads on Reddit
On Reddit, it is possible to do organic marketing, that is to say to post and comment on strategically chosen publications. However, this is complicated to do because the platform prohibits self-promotion. The risk is to get banned from a subreddit for this reason. The second alternative is to pay to see your advertisement in a specific place on the social network. However, this is not necessarily the best solution when you know that 40% of Reddit users use an ad blocker.
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Once the first contact has been established, all you have to do is continue the conversation with a lead. Illustration: Howitzer.
With Howitzer, the rate of replies to Reddit messages increases to 41%. Illustration: Howitzer.
The objective of Howitzer is to answer this problem. The marketing automation solution makes it possible to precisely target prospects. To do this, simply specify keywords or subreddits in accordance with its activity, for example r/marketing or r/startups. You can also target by upvote and downvote, which allow you to raise or lower a publication on the site. The tool then creates a list of users corresponding to the criteria entered.
Once the list is generated, all you have to do is write a message that will initiate the conversation with your prospects. Howitzer takes care of personalizing the content and sending it to each of them. The creators indicate that the response rate averages 41%. The next step is simply to maintain a link with your leads in order to convert them into customers. This is done directly from the inbox of the solution, which works like a CRM.
Howitzer is a freemium tool. Some features are available for free, such as sending twenty messages per campaign. However, you will have to opt for one of the licenses to discover all that the platform has to offer.