OLYMP Bezner KG is no longer just known for high-quality business fashion. The internationally established fashion brand from Bietigheim-Bissingen (Ludwigsburg district, Baden-Württemberg, Germany) today stands for hybrid looks and relaxed casual styles. This also includes the polo shirt as an absolute essential in men’s fashion. For the upcoming global sporting event, the versatile key piece is available in a limited matchday edition, made for long summer evenings, shared moments and cultivated casualness.
Heiko Ihben, OLYMP Managing Director for Brand, Product & Human Resources, says: “Matchday is a feeling of anticipation, excitement and shared moments with friends. This is linked to the desire to look good without appearing disguised. That’s exactly why we developed the Matchday edition. The polo shirt is ideal for this because it has a sporty character but a neat look. It works with jeans as well as chinos or suit trousers. Our Matchday polos bring this versatility with clear color codes, Modern fit and proven OLYMP quality to the point, confident, modern and absolutely suitable for everyday use.”
In addition to its extensive range of polo shirts, the fashion brand OLYMP has developed a small capsule collection of exclusive matchday polo shirts. The OLYMP Matchday polo shirts, available in limited quantities, combine calm elegance with sporty team spirit. The polos are suitable for a joint watch party as well as for the city summer, a trip or a spontaneous after-work drink. The modern interpretation of the regular fit ensures a comfortable fit and a look that is just as impressive in everyday life as it is in smart business moments.
The six sporty OLYMP matchday polos are in the color codes of the sporting nations Germany, France, Switzerland, Italy, Argentina and Brazil. The characteristic colors are also reflected in patch details in the chest area and on the cuffs. Precise, deliberately reduced and as a clear reference without loud signals.
Heiko Ihben adds: “Matchday is not just about results, but about solidarity, rituals, emotions and togetherness. That’s exactly what our fan polos are designed for: uncomplicated, high-quality and with a subtle wink. And yes, Italy is simply part of it for many, as a sense of style as well as a passion.”
OLYMP Bezner KG from Bietigheim-Bissingen near Stuttgart is the shirt market leader in Germany and is one of Europe’s leading shirt brands. In addition, the high-quality clothing range, which includes business as well as casual and formal shirts, knitwear and knitwear as well as accessories, is sold in more than 40 countries worldwide.