The spring/summer 2027 season is all about “Mindful Comfort” and “Resort Tailoring”. We combine summery lightness with noticeable comfort and a flowing, relaxed elegance. Feeling good is the order of the day without losing the well-groomed look. For stationary retail, this means: The entire collection has a high-quality, functional structure and impresses in the cabin with immediately tangible qualities and clever fit details.
Color concept and patterns
Brown is asserting itself as the dominant trend color of the season, with our new “Coffee Bean” as an absolute highlight. We create flowing transitions using natural tones in combination with rich tobacco nuances, while “Moss” presents itself as the new khaki. A cool grey-blue offers versatile combination options, and selective red accents provide fresh contrasts. On the pattern level, stripes are competing with the elegant checks and are establishing themselves as the trend topic par excellence.
Lightweights, chinos and travel pants
Summer lightness becomes tangible in our new functional capsule “Easy to Move”. The cotton-polyamide blend impresses with its quick-drying properties and, at just 150 g/m², is the ideal companion for long summer days. The 200 g lightweight Tricotine in the Bestformer style Thilo is also establishing itself as a new essential. Our well-known highlight item marketing is presented in a subtle two-tone or elegant plain satin – the perfect complement to the currently popular knitted polos. The Travel Pant (Style Till) with fashionable drawstring ensures real travel suitability and casualness: wrinkle-resistant, easy-care and extremely comfortable.
Denim and five-pocket
With the new, slightly narrower Modern Fit Lenn, we are bringing freshness to the five-pocket segment. The Flex 4 Summer Five-Pocket in particular impresses with its summery cotton-Tencel structure. Authentic indigo washes are also impressive in the Lenn style, woven from sustainable OCS blended yarns. In the regular fit we continue to rely on the strong power denim (Style Luke), which this season is complemented by summery beige and the new Coffee Bean. Clean washes in the premium denim range round off the range for upscale looks.
Linen, jersey and pull-on
Linen remains the undisputed summer theme. Our bestseller “Flex Linen” – a high-quality yarn dyer that offers real stretch comfort in contrast to many conventional linen trousers – is presented in a new color concept of coffee bean, ecru and indigo. Linen is also becoming more casual: stripes are being introduced, and fashionable drawstring versions are appearing in both long trousers (Till) and shorts (Beno). The strong Eurex jersey expertise is being further expanded, for example with new Relax Pants in beige and tabacco. Our pull-on style Thore is also very popular and, in addition to summery cotton and jersey, is now also available in innovative linen denim for the first time.
Bermudas and shorts
The focus for the summery chino Bermuda is on the Bosse style, which offers real added value on the surface with its Bestformer stretch waistband and safety pocket. Highly comfortable jersey shorts with fine structures are becoming increasingly important for a high-quality look. In contrast, the Style Bodo has a completely new design as a sporty cargo version.
Belt as a perfect complement Our belt collection is ideally matched to the trousers. Elastic band caps prevent constriction and ensure optimal hold. High-quality leather qualities with a focus on suede for automatic belts set elegant accents. Fashionable multi-color braided belts are the perfect complement to Bermuda shorts and denim, while plain melanges and reversible braided belts harmonize perfectly with our jersey fabrics.
Price range structure and delivery rhythm
Although the market requires a high level of price sensitivity at the entry-level price points, higher price points in stationary retail are becoming increasingly important and accepted. With prices up to €129.95, we offer qualities that immediately impress customers with high-quality handles – often supported by arguments such as “Fabric made in Germany” or “Fabric made in Italy”. We guarantee planning security when it comes to delivery dates: NOS and SNOS items are specifically delivered in January and February, while the lighter summer qualities and shorts arrive in time for the start of the season in March and April.