Falconeri celebrates its origins and brand heritage with an immersive experience in a stunning villa in the Hollywood Hills. Characterized by spacious spaces, fine materials and sweeping views of Los Angeles and the ocean, this iconic location represents the story behind Falconeri’s brand identity.
Against this exclusive backdrop, Falconeri welcomed a hand-picked audience of international guests including Eva Longoria, Leighton Meester, Chace Crawford, Sharon Stone, Matt Bomer, Kelsey Merritt, Jesse Williams, Jay Ellis, Nina Senicar and Abigail Cowen for an experience designed as an immersive journey into the company’s universe.
The focus of the story was the high quality of the material and its development, from which the brand’s three characteristic yarns emerged: Cashmere Ultrafine, Cashmere Silkfine and Cashmere Airfine – different expressions of the pursuit of lightness, purity and the highest fiber quality.
The experience led through different rooms of the villa, whose minimalist and austere architecture – a perfect reflection of Falconeri’s aesthetic – took guests on a multi-sensory journey. From the terraces overlooking the Hollywood Hills to the interiors, every moment of the evening was designed as a gradual immersion into the world of fiber, including the formal dinner.
The highlight of the dinner was a menu inspired by the principle of fabric combination, offering a culinary interpretation of the different phases of the manufacturing process and the color palette of the Falconeri collections. In this creative way, a harmonious dialogue was created between material, color and taste.
“With this event in Los Angeles, we wanted to celebrate the purest essence of Falconeri: a conscious luxury rooted in the authenticity of materials and the finest Italian craftsmanship. Presenting our history in such a special setting, together with high-profile guests, allows us to tell the spirit of the brand while looking to the future in one of our most thriving markets,” said Sandro Veronesi, CEO of Oniverse.
The looks are all from the current Falconeri collection and are now available online.