The Norwegian outerwear specialist Helly Hansen has moved its southern European headquarters to the center of Barcelona, directly on the Paseo de Gracia. The company previously operated from Sant Quirze del Vallès, a suburb of the city.
As the specialist media Turiski reports, the move is part of a new phase of consolidation in southern Europe. It is a response to the growth in the region in recent years, where the company is said to have doubled its profits. The move is also part of the expansion strategy in the Mediterranean and Spanish-speaking markets. Helly Hansen has been part of the US company Kontoor Brands since 2025.
The new offices centralize marketing, sales, customer service and retail for the Spanish, French, Italian, Portuguese and Andorra markets. With this restructuring, the company wants to improve internal coordination and strengthen the relationship with its trading partners in Southern Europe.
Carlos Bravo, the regional director, emphasized in an interview with the specialist media that the new headquarters strengthens the commitment to the multi-brand sales network. At the same time, he supports the company’s expansion in the Mediterranean region.
The new premises also include a showroom to present the Helly Hansen, HH Workwear and Musto collections. The company was acquired by Kontoor Brands in 2025 for $900 million. Since the takeover, it has increased the US group’s sales and now wants to further strengthen its position as a technical benchmark in the nautical and mountain sports sectors.
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