THEntimissimi Uomo and Giro d’Italia it is an unusual combination, it is true, but never (as much as this year) special. A partnership that works is bound to move forward. And so the agreement is renewed for the fourth year and the Maglia Bianca, one of the four leading jerseys and symbol of the best young player, is once again the protagonist, as last year.
Everything is ready for the 150th edition of the Giro d’Italia which will start on May 6th. But there are already events to mark on the agenda to get into the mood of one of the most important and heartfelt Italian sporting events. Like what will happen at the Milan store. Here are all the details.
Intimissimi Uomo and Giro d’Italia: the event
The Giro d’Italia is approaching, and awaiting the officialization of the sponsorship 2022, Intimissimi Uomo is preparing by warming up (ironically!) The legs. The appointment is for everyone, that is, open to anyone who wishes to participate. When and where? Friday 8 April from 11 to 17 in the Intimissimi Uomo store in the Pattari 2 gallery in Milan.
The Intimissimi Uomo store in Milan.
Here’s what awaits us. During the day in the store, customers will have the opportunity to participate in a virtual ride on the stages of the Giro. It will be an immersive experience of the Corsa Rosa, in an atmosphere animated by music and video projections, with gifts dedicated to customers and participants. Special guests: the cyclist of Trek Segafredo and of the Italian national team Letizia Paternoster. And the inevitable Paolo Mei, or the official speaker of the Giro d’Italia.
But that’s not all. The new one will then be presented to the press in the same store White Jersey 2022, in an event hosted by Barbara Pedrotti. From 5 pm, on the other hand, eyes will be on the official channels of the Giro and Intimissimi Uomo, where you will be able to see the first preview images of the jersey. And may the best win!
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