Jari Saario’s failure is shocking. We called an expert who assessed the consequences of the disaster for Saario. The failure of ocean rower Jari Saario has been the number one news in the country. Saario, who had the reputation of a hero, is for the first time in a situation where he also receives harsh criticism. We called an expert who now speaks directly about Saario’s future: such a failure can have consequences for Saario. Saario’s brand value in Finland is greater than that of many top athletes, so the issue of money, among other things, comes to the fore in this situation.
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