NoNot only Pinterest, but also social media and the Internet: you can start take stock of what will be “in” and what we can safely leave in 2025 in terms of beauty trends. For example, wet hair with blush makeup, which will remain in the trends, while, on the contrary, bleached eyebrows and, worse, thin as in the nineties.
The beauty trends of 2026, the INs of the new year
1. Bob, in all forms
THEThe bob will once again be the cut of the year. Let him call it Floppy French Bob, like the one sported recently by Zoe Kravitz and which has a barely visible fringe and an A-shape reminiscent of the sixties, or Very minimal Blunt Bob, so much so that it was razor finished and chosen by Lily Collinsit doesn’t matter. 2026 will be (again) the year of the bob. Everyone likes it, it conquers everyone and it is so versatile that it suits everyone. Just find your length.
Alternatively? The classic pixie, evergreen always very successful. If you want instead focus on long hair, you should choose XXL lengths. Reference models? Rapunzel, Galadriel, Sailor Moon. In short, the longer the hair, the better. The inspiration, in fact, is from fairy tales and fables. The only detail: maintenance, necessary to have beautiful and well-groomed hair.
2. Blush, a make-up must-have
Blush has certainly defined the make-up of recent seasons. The consistencies are increasingly cutting-edge: for nostalgic ones there is the evergreen powder format, while for the most avant-garde, there is the green light for liquid and gel consistencies.
The reason for the success? It applies easily, comes in many nuances and gives radiance to the face. THEThe flagship color is always pink, secret of female good humor for generations.
3. The mannequin skin
Eyes focused on leather for several seasons now. And for 2026 a new evolution awaits us, namely the “mannequin skin”. Advanced version of the glass skin, this trend also comes directly from K-Beauty, or from Korean cosmetics and is inspired by the perfect skin of mannequins.
How do you get it? With an extremely light routinemade of consistencies such as serums and gels, to be applied one on top of the other, and of products with a super luminous effect. Then follows a natural and perfect make-up. The idea is in fact that of also recreate an almost futuristic skin, like the one that appears on Instagram with filters.
Gigi Hadid, Lily Collins, Zoe Kravitz
4. Wet hair, pulled back
Skill with gels and foams will be indispensable in 2026. In fact, completely pulled back hair styles, created with a lot of fixing product, fashionable in the early nineties, are making a comeback. Today it is called wet look, that is, that wet effect of a mermaid who has just emerged from the water.
For 2026, it will undergo a slight evolution. In fact, the hair will no longer just be neatly pulled back but will be a slightly disheveled and casual look is also permitted. The catwalks teach, from Bottega Veneta to Tod’s, passing through Prada and Versace.
5. Platinum or “teak” hair
From the Anglo-Saxon press it is called metallic platinum and translating it with the simple “platinum” is a bit reductive. In fact, this nuance is a icy blonde, a shade inspired by a digital aesthetic in which the blonde becomes so light that it almost becomes white-gold. In very recent times Jenna Ortega showed it off, some time ago even Lady Gaga.
If instead you want to bet on one darker nuance, among the leading colors is teak. Inspired by the famous wood, this color is ideal for those with a brown base and who want to brighten and make their hair golden. In fact, just add honey-amber touches to give depth to the color and a perpetually sun-kissed effect. For decidedly romantic hair.
6. Gourmand perfumes
Vanilla is inevitable, but also the new pistachio. Gourmand perfumes will dominate the scene next yearin particular, we will focus on pistachio, an olfactory note that lends itself to many interpretations. Followed by cream and caramel. In short, perfumery will rhyme with pastry for moments of pure well-being.
Beauty trend, the OUTs to be left in 2025
1. Eyebrows that are too thin and discolored
They tried to bring back super thin eyebrows from the legendary Nineties, even if bleached. But in the end it was not possible. Even though they have been sported by many celebs, Miley Cyrus and Lady Gaga first of all, rHowever, they are a difficult and complex choice. Better to go back to a more natural arch.
2. Goodbye to tired girl
That is to say goodbye to that aesthetic in which a tired face, perhaps complete with bags and dark circles in the foreground, was seen on the red carpet. Remember Jenna Ortega on the red carpet of Wednesday? In 2026 you will have to be, or at least appear, rested and natural. And if gothic colors are popular, like the legendary Wednesday Addams, at least they should be applied on a slightly more rested face.
3. Bye bye filler
When enough is enough. Donatella Versace declared it, but also Courtney Cox and Madonna. Too much filler has definitely ruined the proportions of their face. In short, goodbye to the so-called pillow face.
And now? A more natural aesthetic is underway, without the abuse of fillers, capable of recover the right proportions of the face and keep the skin compact and hydrated. For example with hyaluronidase, which makes it possible to facilitate the reabsorption of excess product so as to restore the normal appearance of the skin.