The Sabu trading association is filling a key position. On Tuesday, the company announced the appointment of Ielyzaveta “Lisa” Weinrank as Head of Marketing & Consumer Experience at Sabu Schuh & Marketing GmbH. The 34-year-old succeeds Albrecht Kersten. She will take up her new position on December 1st.
Weinrank joined Sabu in 2023 and most recently held the position of Senior Marketing Manager. In this role, she has already “worked significantly on further developing Sabu’s marketing offering from the point of sale to digital channels,” according to a statement.
Last year, the retail association brought together its digital and marketing departments to lay the “foundation for holistic 360° marketing for stationary retail.” Weinrank should now further advance this “interlocking of analogue and digital marketing”. “Under her leadership, the activities will be even more integrated and further developed in a practical manner – with the aim of addressing customers specifically and effectively along the entire customer journey,” explained the company.