Zara reaffirms ‘fashion house’ strategy through collaboration with Ludovic de Saint Sernin

Zara has announced the development and upcoming launch of a capsule. This was designed by the celebrated young French fashion designer Ludovic de Saint Sernin. With this global project, the flagship of the Spanish fashion group Inditex is taking a further step in its strategy. The goal is to transform from a clothing brand to a “fashion house” with the ability to shape and influence the trends of the fashion world.

This expands the list of well-known collaboration partners who have put their creative universe at the service of the Spanish brand in recent years. These include Narciso Rodríguez, Fanglu Lin, Steven Meisel and Stefano Pilati.

For the brand, De Saint Sernin created a dialogue between his own creative codes and those of Zara and its design studio. Through this process, the designer is strengthened as an increasingly important voice in the fashion world. Thanks to Zara, his imagination reaches a global audience for the first time. At the same time, he is helping to consolidate the Spanish chain in its new, ambitious role as a ‘fashion house’. This is one of the main goals that the management has been consistently working towards since Marta Ortega took office as Inditex President in April 2022.

“’Ludovic de Saint Sernin x Zara’ brings the designer’s unique vision and distinctive DNA to a truly global audience,” Zara said in a statement. It includes “a solid and diverse range of ready-to-wear, shoes and accessories”. The collection confirms “Zara’s development into a style-defining reference and one of the most avant-garde collaboration partners in current fashion.”

“What we created together is my idea of ​​the perfect wardrobe,” says Ludovic de Saint Sernin. It consists of “garments of exceptional quality that I want to wear, that I want my friends to wear, and that everyone should wear! The most incredible thing about working on this collection was knowing that it would have a truly universal reach. Thanks to Zara, people all over the world can immerse themselves in the universe of Ludovic de Saint Sernin.”

New Yorker serves as inspiration

The collection includes designs for men and women as well as its own make-up line. She is inspired by the “cinematic energy of New York.” The city holds a special place in the French designer’s imagination. There he presented his collection for fall/winter 2024/2025 in February 2024.

Now the creative is returning to the metropolis with Zara, which served as the main reference for the designs. The designer used the archetypes of urban fashion as a starting point for the collection. These dominated the New York social scene from the 80s to the early 2000s.

According to Zara, the result is a collection whose pieces can be combined to create different looks. These adapt effortlessly from day to night and work in both a sophisticated, elite environment and the provocative underground scene. The garments in this collection, with their distinct genderless lines, allow you to move freely. At the same time, they exude style and sophistication thanks to carefully selected materials and thoughtful details.

Ludovic de Saint Sernin has reinterpreted his own design language by collaborating with Zara’s in-house design team. This process made it possible, for example, to redesign the French designer’s signature metal eyelets. They have been transformed into polished chrome studs that adorn the collection’s jackets, belts and dresses.

“This collaboration clearly reflects the creative vision of Ludovic de Saint Sernin,” says Spain. Its “demanding design standards” are the basis of the entire offer. The collection is also “the result of an intensive exchange and mutual learning with Zara”. The result is a collection in which “Ludovic de Saint Sernin’s most distinctive codes – graphic motifs, processing details, silhouettes – are reinterpreted from a new perspective.” The result is “pieces of clothing that you have to see, touch and feel in order to understand them”.

The French designer’s savoir-faire in leather is particularly highlighted. Coats, bomber jackets with panels and trousers in various cuts are made from a more supple leather. Together with a short, deep black leather coat, they form the key pieces of the collection.

The collection will be available from Monday, November 17, 2025. It is sold on Zara’s official website as well as in selected stores worldwide. The launch will be accompanied by a campaign video published on the brand’s official channels. The film was directed by Canadian filmmaker Gordon von Steiner. The French designer himself plays the main role, along with some of his closest companions, including the models Alex Consani and Amelia Gray, with whom he has worked since the beginning of his career.