Our reporter visits Shein’s first store, but is kicked out: “We shouldn’t see this, maybe?”

Shein’s first physical store opened in Paris on Wednesday. There were long queues for hours. But the next day, peace returned. Yet our reporter is immediately brought to the door by security: “Orders from above.” Why does Shein suddenly no longer want the press, barely a day after an opening with bells and whistles? We sneak in anyway to soak up the atmosphere. “50 euros? That’s okay, but not a Shein price.”

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