Sandra Swiderski is taking on the role of general manager of KaDeWe in Berlin, KaDeWe GmbH, the operator of the luxury department stores KaDeWe, Alsterhaus and Oberpollinger, announced on Thursday. She reports to Norman Plattner, Director Stores at KaDeWe GmbH.
The new KaDeWe boss comes from the US fashion group PVH, which also owns brands such as Tommy Hilfiger and Calvin Klein. At the Austrian subsidiary PVH Brands Austria, she was responsible for process and performance optimization as Retail Area Manager Germany, Austria and Switzerland (DACH).
Experience from PVH and P&C
Before that, she worked for the Düsseldorf fashion retailer Peek & Cloppenburg in various positions. From 2014 to 2019, she was initially responsible for sales at several locations as General Manager Sales, including the Berlin-Tauentzienstrasse and Kärntner Strasse flagships in Vienna. She then worked as Country Manager Retail, responsible for the development and implementation of international business strategies.
In her new position, Swiderski succeeds Oliver Kramny, who relinquished management of KaDeWe “for health reasons,” according to the statement. According to his own information, Kramny was active for the company on the LinkedIn career network for more than five years. He came to Berlin in September 2020 as Head of Food from Bangkok, where he previously co-founded the event agency Eklekti. After around three and a half years, he was promoted to Senior Head of Food & Business Development at the KaDeWe Group. In March of last year, he took over his previous role as general manager for the Berlin location.