M.ilva has always been a style icon. From the beginning at the Sanremo festival in 1961, the Rossa – as everyone called her because of her shining auburn hair – has worn the fashion creations of various designers over the course of her long life. Masterfully. From Ferré to Versace, up to Giorgio Armani (and many others). In addition to his indescribable voice, Milva, who passed to another life exactly one year ago at the age of 81, was an unforgettable messenger of culture and natural elegance. A tangible grace that allowed her to wear stage clothes created especially for her by the best designers in the world with an unsurpassed personality. Creations that are now going up for auction, to “create healing places with art”.
Milva Icon of style: the project
Thus continues the exhibition-narrative path dedicated to the artist Milva, Icon of Style which kicked off at the Sanremo 2022 Casino during the Festival. To continue on April 5th at Franco Parenti Theater in Milanwhere the stage clothes of the artist will be offered at the charity auction by Cristiano De Lorenzo, General Manager of Christie’s Italy. It will be 30 precious stage dresses signed by Giorgio Armani, Gianfranco Ferrè, Gattinoni, Gai Mattiolo and Gianni Versace, worn by the singer during her dazzling career (some of which have already been shown in Sanremo). Sophisticated interpreter favored by authors, directors and composers such as Strehler and Piazzolla, Battiato and Vangelis, Berio and Morricone, Milva has divided herself between music and theater and has always conceived the dress as an integral part of her artistic message. Before the auction, a show dedicated to her, conducted by director Pino Strabioli.
Thanks to the generosity of Martina Corgnati, daughter of the artist, the donation of these clothes and accessories will be used to start the first project of treatment with art entitled to the artist. The initiative is called ReCuCi – ReCreate (and) ReCreate (with) Cinema and foresees the birth of the first treatment center in Milan, centered on the relationship between art, science and disease. And the proceeds will be donated to non-profit associations Qualia e MediCinema Italywho have been working in the neuroscience and film therapy fields for years.
A timeless class
“Milva had that innate elegance that comes from intelligence, character and independence. She is so proud and sensual with her beautiful tawny hair, authentic and theatrical. She wasn’t the typical Armani woman, yet in her way she was, interpreting my clothes, making them their own in a surprising way. Its unique charm and vital energy are unforgettable. I am happy that a dress she is wearing is part of this exhibition. For the charitable purpose and for the memory of a unique woman and artist ». You had declared Giorgio Armani on the occasion of the February exhibition in Sanremo. And if he says so we can only bow.
The singer Milva in 1994.
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