Emails are at the heart of any good marketing strategy. They make it possible to gain visibility, to create a link with its prospects and to communicate an announcement to its customers. However, it often happens that the messages sent end up in the recipients’ spam. This is frequently the case during a cold emailing campaign. This is an email prospecting technique whose goal is to generate new leads. This method is particularly used in B2B. Fortunately, there are tools to improve the deliverability of this type of email, such as instantly.
Improve the deliverability of your emails
On the platform, you must first log in with your company’s email address. The advantage is that Instantly allows multiple connections. In this way, a marketing agency can connect with the emails of its clients in order to directly manage their campaigns from the site.
Advertising: a growing market in 2021
Sending mass emails is not always a successful technique. Indeed, there is a significant risk that the messages sent end up in spam, and that prospects never open them. For this reason, it is recommended to “warm up” your email address (also called “email warm up”).
This involves various techniques. For example, it is possible to start by sending emails to a small group of people, then gradually extend the list of recipients. Instantly has a warm up feature to automate the process. Powered by artificial intelligence, the tool ensures that emails end up in the main inbox.
It is also recommended to personalize your messages, which Instantly allows you to do. On the platform, you must upload the list of your contacts. It must be in CSV format. It is possible to modify the first line of an email so that the name is displayed, the position of the person to whom we are speaking or to write a personalized message. All this takes only a few seconds thanks to the drop-down menus. The campaign just needs to be programmed.
Its impact can be tracked from the Analytics Dashboard. It contains many metrics to understand the impact of the actions implemented. The graph provided allows you to constantly keep an eye on them.
Right now, instantly is offered for life and at a low price on AppSumo. The tool is available for $59 instead of $444. This gives the possibility of sending 20,000 emails per month. Two other licenses are offered, allowing you to send 40,000 and 100,000.
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