Hed Mayner is joining the special events program of the upcoming Pitti Uomo, organizer Pitti Immagine announced on Wednesday. He will host a fashion show and event during the Florentine Men’s Fashion Fair, which will also feature Soshi Otsuki as a guest designer.
“To create is to think with your hands,” says Francesca Tacconi, special events coordinator at Pitti Immagine. “That’s what Hed Mayner’s collections seem to whisper. At the center of his vision is the body – the common denominator between posture, movement, fit and individual taste.”
Mayner’s use of design is “conceptual, almost architectural, in open dialogue with the fluidity of the present,” describes Tacconi. He demonstrates know-how in craftsmanship and creates silhouettes that play with different volumes and move between lightness and mass. Approaches from military tailoring and sportswear meet everyday clothing and classic pieces.
“It is a great honor to be part of Pitti, which is a true support for creativity, and I am so excited to be able to show my work in such an amazingly rich and historic city like Florence,” said Mayner. “This new context will encourage me to try new things.”
About Hed Mayner
Hed Mayner was born in Israel to a painter mother and a metal worker father. He developed his interest in fashion at the age of 16 and began working in leather and jewelry as well as sewing by hand. He studied at the Paris fashion school Institut Français de la Mode and then founded his eponymous label. In addition to his own brand, he has also been responsible for the creative direction of Reebok Footwear for two years.
He usually presents his own collections during Paris Men’s Fashion Week. For this he was awarded the Karl Lagerfeld Young Talent Prize from the French luxury goods group LVMH in 2019.
His creations are made in Italy and are available at luxury fashion retailers such as Dover Street Market, Galeries Lafayette and Antonia.