Whatnot, a live shopping platform active in the US, UK and Europe, has closed a Series F funding round of $225 million (€208 million). As a result, the company’s value is now estimated at 11.5 billion US dollars (10.6 billion euros).
The latest round was co-led by DST Global and CapitalG. New investors such as Sequoia Capital and Alkeon Capital as well as existing backers such as Greycroft and Andreessen Horowitz also participated.
Whatnot said it would use the additional funds to strategically invest in new features and further develop its terms of service. In addition, international expansion, staff expansion and marketing are to be accelerated.
This latest round brings Whatnot’s total funding to approximately $968 million (€895 million). The company also intends to initiate a public purchase offer. Current investors can purchase shares worth up to $126 million.
Whatnot has experienced remarkable growth since its founding in 2019. According to a press release, the company’s customer retention rate is currently over 80 percent month-over-month. The gross merchandise value (GMV) for 2025 has already exceeded six billion US dollars (5.55 billion euros), doubling compared to the previous year.
After launching in the US, where the company is reportedly the “fastest-growing marketplace,” Whatnot expanded to Canada, the UK, France and Germany.
The growth is evidence of the increasing demand for live shopping experiences. According to co-founder and CEO Grant LaFontaine, this will become the “new normal in retail.”
“This financing underscores both investor belief and consumer confidence in our vision for the future of live commerce,” said LaFontaine. “With this capital, we will create more opportunities to help sellers build profitable businesses from their passions and delight buyers worldwide.”
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