The Swarovski Creators Lab was launched in 2021 as a catalyst for creativity. It is a space dedicated to discovery, technology and curiosity. Here, a variety of objects can be reinterpreted through the transformative power of crystals.
Each Swarovski Creators Lab collaboration pays homage to Swarovski’s rich heritage and savoir-faire. At the same time, the boundaries of crystal craftsmanship are being pushed with established and emerging brands.
To celebrate the 130th anniversary, Swarovski has teamed up with Oakley, Off-White™, Gufram, Loop Earplugs, Puma, A Bathing Ape and BE@RBRICK. Together, they transform everyday lifestyle items into light-filled, limited editions that appeal to a global audience.
Oakley
Oakley’s disruptive ethos meets Swarovski’s mastery of light. The Oakley Plazma is decorated with 867 round crystals. The result is glasses that defy convention. She creates a new visual language for those who are always chasing the sun.
Off White™
Off-White™ operates at the intersection of luxury fashion and streetwear. The brand is celebrated for its avant-garde aesthetic and deep roots in street culture. The brand’s iconic hoodie gets a crystalline transformation. The Off-White™ Arrow logo is recreated from a total of 4,025 crystals and is intended to resemble a starry sky. Crystals of different sizes reflect Swarovski’s pavé jewelry technique. They create a richly textured surface that brings Off-White™’s bold, contemporary vision to life with exquisite craftsmanship.
Gufram
The beauty of nature is reflected in Gufram’s collectibles for the home. Swarovski has added a new element to the iconic Guframini CACTUS®. The surface is hand-decorated with double-pointed erinite crystals, reminiscent of glittering dewdrops in the desert. Crystal rock elements cover the sculpture. They add a texture and shine that enhances the organic silhouette. A unique collector’s item in miniature format, the Guframini CACTUS® replicates the coat stand designed by Guido Drocco and Franco Mello in 1972. He combines contemporary art with the crystal savoir-faire of Swarovski.
Loop ear plugs
Swarovski’s collaboration with Loop Earplugs transforms this essential accessory into a bold, futuristic fashion statement. It combines powerful hearing protection with decorative design. Each earbud is decorated with a total of six precisely hand-applied crystals. The design shows the iconic Millenia cut in an elegant bezel setting. Designed as a limited-edition collector’s item, it redefines the earbud as a luxury fashion-tech accessory.
puma
The Puma Speedcat is an icon with roots in motorsport. It returns to the spotlight as a limited collector’s drop and is reinterpreted through the lens of haute couture. The design is decorated with a total of 5,316 crystals in four different sizes and colors. Radiant details from Swarovski give the slim silhouette an impressive brilliance. The crystals are expertly applied using precise crystal transfer techniques. They bring the iconic Puma logo to life with elevated craftsmanship, combining speed with sophistication.
A Bathing Ape
A Bathing Ape is known for cool camouflage prints, a vibrant color palette and instantly recognizable motifs. The brand’s signature varsity jacket has now been reimagined with a touch of light-filled luxury courtesy of Swarovski crystals. This release combines BAPE’s iconic Shark logo on a removable hood with the classic silhouette of a varsity leather jacket. The design features the precise placement of 11,388 multi-colored crystals. They reinterpret the Shark motif, creating a striking effect that makes the piece a bold statement of streetwear and craftsmanship.
BE@RBRICK
BE@RBRICK has its roots in street culture. The brand redefines collectable designer toys as coveted pieces of contemporary home decor. In a collaboration with Swarovski, the signature bear takes on a dazzling new form. It is fully decorated with 14,500 crystals of different sizes and effects. Each figurine is carefully hand-decorated with precisely placed flatback crystals. This is how a symbol of pop culture is transformed into an extraordinary work of crystal art.
All items in the Swarovski Creators Lab collection are limited edition pieces. They will be available online and in stores from October 24, 2025.
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