Such wild underpants have never been seen before. However, it seems to be a clever marketing trick.
Kim Kardashian in February 2025 PDO
Very special panties appeared in the selections of the Skims underwear brand piloted by socialite Kim Kardashian, 44.
Namely string thongs, where the main part has a decorative detail resembling pubic hair in different colors on the front. After the launch, the special edition thongs quickly sold out in the brand’s online store.
These thongs were available in 12 different color combinations.
42 e, Skims.
Kim Kardashian often poses in her own brand of underwear and advertising campaigns. All Over Press
The comment fields on Skims’ Instagram page went wild, speculating that it was an ingenious marketing ploy on the brand’s part.
– At this point, Kim just laughs at what her fans spend money on.
– These are sold out. Why?
– Who bought all 9 pairs that were on sale, so that these would “sold out”? Reveal yourself.
– These were sold out? And at the same time, the collection of Kim’s collaboration with Nike is still available?
– I think it’s a joke to prove that people are victims of the marketing machine and sheep who buy the most ridiculous goods when properly branded. They will surely laugh out loud when they step into the bank when this is exactly what happens.
A huge Kim doll graced New York’s Times Square in March 2025 when the brand launched its swimwear collection. ZumaWire / MVPHOTOS
– I had to rub my eyes when I saw these. You’d think it was April Fool’s Day!
– No one – I repeat no one – needed these.
– Good marketing from the company, because now everyone is talking about these. Kim knows what she’s doing.
– Were these sold out? Yes, when only about ten of them were put on sale in each color. It is definitely a Trojan horse when he presents a new big collection, which now gets more attention.