The logo of the Finnish Vellamo company is prominently featured in Haas F1.
The Vellamo logos appeared in the Haas F1 car promotional images immediately after the contract was published. Moneygram Haas F1 Team
Vellamo, a Finnish company selling bottled water with Haas, a co-operation agreement with Haas, gets its logo in F1 car mirrors.
This is evident from Haas’s recent promotional images, which were downloaded to the stable’s media site after officially informed of the cooperation.
The sponsorship stickers in the mirror are in a very prominent location. This, in turn, is guaranteed that the price of cooperation is not the cheapest. The cheapest sponsor collaboration usually means a small logo at the bow of the car or at the bottom of the side.
CEO of Vellamo Group Teemu Oksa admitted in the announcement that this is a very significant investment for a Finnish company.
– Collaboration with Haas opens up new global opportunities for us and strengthens our international visibility. The popularity of the Formula 1 series is historically high, and the partnership offers us significant brand visibility worldwide. In addition, participating in F1 weekends enables networking with top-level companies that gather for events around the world, Oksa says in the release.
Close-up of Vellamo logo in the mirror of Haas F1 car. Moneygram Haas F1 Team