The torture is over for Linda de Mol: her big flop Briljante Breinen had its final on RTL 4 last night and again almost no one watched. “Will there be a sequel?”
Linda de Mol has simply not been that popular since her strange behavior during the Voice scandal. For years she felt like a TV queen, but at the first breath of headwind, the Tokkie in her was released. It was really embarrassing and unprofessional how that woman started bleating at her critics from her castle in Crailo.
Very, very little
The viewer still watches Miljoenenjacht because of the format, but Linda is no longer a ratings cannon in herself. Her TV show Briljante Brainen, for which she was even loaned to RTL 4, proved this in recent weeks. Yesterday the torture finally came to an end, as the poorly watched program had its finale.
How many people watched it? TV authority Tina Nijkamp on her analysis channel: “It was the finale of Brilliant Brains. 393 thousand linear viewers for the finale of a Linda de Mol show is of course very little, and even on the ‘big’ RTL 4.”
The All-rounder
Painfully enough, SBS 6, Linda’s home channel, managed to captivate more viewers with De Alleskunner VIPS. 465 thousand people watched that. “An hour and a half long show like Brilliant Brains from 9:30 PM is also far too long. THE ONLY show of the entire week on ALL Dutch TV that starts at that time and is that long.”
She continues: “For comparison: Lubach lasts half an hour. The Gherkin King was even shortened this week due to the later start by GTST. Couldn’t Linda have scored more as a successor to Miljoenenjacht on SBS 6 at 8:30 PM on Sunday, for example? Or at 8:00 PM on Saturday RTL4?”
Points for improvement
The poor scores are therefore not only due to the poor format, according to Tina. “My point: there are areas for improvement in terms of content, but it is also not optimally programmed. Will there be a next season? Strangely enough, I think so. But with a lot of substantive adjustments, such as really difficult questions instead of Abba and Elvis.”
And one hour instead of an hour and a half, she decides. “And perhaps just on SBS 6, because then John de Mol can decide for himself where it will be shown. 9:30 PM on Saturday evening was of course a very bad slot. It is more of an 8:30 PM show and better suited on Sunday or during the week.”