Svenja-Reetta Sippola became interested in a princess-like style at a young age on a trip to Japan.
It is liberating to dress when there is an adult’s self -confidence and a wallet, says Svenja-Reetta Suppola. Then you can truly dress as you want – for example, in Japanese fashion that Svenja is interested in.
– I can buy clothes I like, and I also have the courage to dress as I want. Gyaru is an expensive style and brand clothes cost a lot. Some think that Lolita fashion may be childish, but with those price tags, it is rarely a hobby for children.
Many style guides give you instructions on what garments you should find in an adult woman’s wardrobe.
– Ten years ago I bought a good white shirt because according to the guides, it would do well in the situation. It still hangs in the cupboard in the closet waiting for the situation to be used.
Now Svenja knows that there is no garment that everyone should own. Basic clothing is individual and depends on everyone’s own personal taste. Svenja’s clothing taste draws from Japanese Gyaru style. His role model is Margot Robbieof Presented by Barbie from a movie of the same name.
– He dresses cute, but at the same time adult. If I look at some clothes, I wonder if I would see the movie Barbie would use it, that is, the garment is cute and civilized at the same time.
Boots are one of the cornerstones of the Svenja wardrobe. Henri Kärkkäinen
The beginning of the rebellion
Gyaru is a Japanese style that was created as a counterpart against the country’s strict beauty concepts and appearance standards, Svenja says. As the style started to develop, tanning, hair whitening, fierce makeup and short skirt beads were a way to rebel against conservative power culture.
Over the years, Gyaru-style has evolved and has developed different sub-styles underneath it: including Rococo inspiration hime gyaru and the more relaxed princess -like haykajiwhat Svenja would describe her own style. For many people may be more familiar lolita However, there is a separate style trend.
– But for example, Hime Gyaru may have lolita -style silhouettes. Styles can borrow from each other. Gyaru comes from the word gala girl, that is, it is a more casual and free -form style. Lolita may also be more limited to fashion when Gyaru is a broader aesthetics: it also includes make -up, hair putting, contact lenses and nails.
Immediately to “deep end”
Svenja found a style in 2012 while on her father on her way to Japan. One evening, the duo went to buy an evening snack from a 7-Eleven store.
Svenja browsed the leaf shelves of her time, which were hanging on local fashion magazines. Especially one magazine, Koakuma Ameha, attracted the young Svenja with a pink glitter cover and ended up in a shopping cart in addition to evening meals. The magazine contained gyaru-style makeup and hair tutorials.
– At that time, Finland made make -up lips, put white in the eye and hair. Gyaru had the same elements, but in a doll -like way.
In Finnish weather, it is worth investing in spectacular jackets, Svenja thinks. Henri Kärkkäinen
At that time, Svenja didn’t make up and was not very selective about clothes. The next day, Svenja was already shopping at the local Shibuya 109 department store, especially known as the “gyaru mecca”.
– From there I bought artificial eyelashes, glue, (from the iris of the eyes) enlarge contact lenses and pastel baby pink lip gloss. I never had a step that I had only put a little mascara and lip gloss. Immediately I jumped to the deep end to practice the noseicontouring.
More subdued work style
Gyaru has a strong sense of community. If Svenja participates in the Gyaru event, he says he puts full-time tunes: shadows, strong downward-facing eye makeup and artificial lashes, possibly, contact lenses magnifying the eyes of the eyes.
– In Gyaru, styling and makeup play an important role. If the styling is in order, the ordinary t-shirt and shorts will get Gyaru.
The leisure style is different than at work. Svenja works in the commercial fashion industry, and even though there is no actual dress code in the workplace, Svenja’s work style is more subdued.
– I’m not a princess to toe, but I like small elements in my outfits. For example, I have gray dress pants with a black lace rumble in the side seam. I try to buy so -called boring basic clothes so they look.
Boots are one of the cornerstones of the Svenja wardrobe.
– I use a lot of skirts and shorts. Great boots always raise the whole to a new level and make it more stylish. I also like to invest in Finnish but personal and spectacular jackets.
Don’t buy the whole wardrobe at once
Today, everything is available online. When Svenja became interested in Japanese fashion, many enthusiasts used to travel to Japan with an empty suitcase The young Svenja had no way of doing so.
– I’ve built my wardrobe with time. I buy a lot of second hand and I really couldn’t afford to buy a closet when I was young.
Interest in Gyaru-style taught Svenja to look at clothes in a new way. What kind of silhouettes would fit in the style? How could a garment be styled to fit Gyaru? In the end, the interest in fashion grew so big that Svenja studied in a university degree in clothing.
Today, Japanese clothing brands are reasonably well found at online flea markets, sometimes also on stone fleas. The ability to scan trucks is a skill that can be learned.
– If the truck is full of brown clothing, I’ll walk past it. My attention is drawn to light clothes and pastel colors, as well as plush beads and sleeves.
Svenja is happy to invest in quality in clothing and does not follow the cheapest price.
– Ultra -flabby fashion affects the whole clothing industry. Even if it looks like something can get the whole wardrobe cheaply in a particular style, you should think twice. Quick fashion rarely holds its value.