The platform, which belongs to the online retailer Zalando, stops its Commerce division at the end of the year, said Highsnobiety on Tuesday. Accordingly, one wants to make yourself more on the publishing house-the area that has made high-nobty one of the best-known addresses for sneakers and streetwear-and concentrate the cultural agency business. This step comes up while Highsnobiety celebrates its 20th anniversary.
The restructuring also affects the workforce. Around 50 jobs in retail and in “adjacent departments” of the company are affected. Highsnobiety works closely with the employees concerned during the transition phase and will continue to support them in this change, according to the notification.
Meanwhile, the flagship on the Berlin magnificent mile under the Linden will also get a new concept. The shop, which only opened its doors in March last year, will become a room for temporary pop-ups and experiences in the future. This includes high-nobty product activities and cooperation with various brands.
From for online shop
“Highsnobiety has always been about helping our community to understand what is new and trendy-and brands to help with the audience that is most important,” said high-nobty founder David Fischer. “In the past five years, we have demonstrated our ability to create cultural moments that resonance far beyond conventional publishing. If we look into the future, our energy belongs right there.”
Highsnobiety started online in 2019 to supplement the editorial part with a curated range of fashion and lifestyle products. This also included various own collections and collaborations with well -known brands. Nevertheless, the company has now found that its “greatest long -term influence is in the design of culture and not in the operation of a retail model by third parties,” said the message.
This also seems to be emerging in the company’s business. The publishing and agency business is currently to make up the majority of Highsnobiety. The difficult market situation and weak consumption mood will probably also contribute to this.