After months of speculation and delays in production, the joint project by Nike and Skims was finally unveiled on Monday. According to the two partners, the new brand with the right name “Nikeskims” offers a “new aesthetics and a new clothing system” and was created with “passion for the body”.
Seven collections and 58 silhouettes are available for the mark. You combine Nike’s relationship with athlete: inside with the “solution -oriented approach” of Skims. The declared goal is to redefine sports clothing for all athletes: from the elite to everyday life “.
Nikeskim’s products should be versatile and accompany the wearer from the studio to the gym. The collection, which is largely kept in neutral colors, offers a complete sports wardrobe, from basic bras to seasonal accessories.
To launch: 58 silhouettes for a complete wardrobe
Three core lines make up a large part of the offer and are updated seasonally. The “matte” collection, for example, consists of 21 styles with medium compression. She uses Nikes Dri-Fit performance technology with welding properties.
The “Shine” collection also relies on quickly drying materials, but has a shiny finish. According to a press release, shine products are suitable for strength training. The “Airy” collection comprises seven “mesh-inspired” knit parts in figure-hugging and oversize silhouettes, which were developed for activities with low loads.
Four seasonal collections complement the nuclear lines: Vintage Seamless, Matte Tricot, Weightless Layers and Shiny Nylon. Each collection is geared towards the wearer’s lifestyle and mainly intended for layering.
The first product launch on September 26th is accompanied by a campaign that should convey the viewer: a better feeling for the Nikeskim brand. The pictures and films entitled “Bodies at Work” show well -known athletes: inside and underline the different strengths and the power of women in sport.
Nike focuses on ‘You’ with a woman -centered line
As a campaign and the introduction of the first collection, Kim Kardashian, founder of Skims and Reality Star: “Our mission is clear: the redefinition of sportswear for women without compromise. This collection combines the most modern performance with courageous, stylish design and enables athletes to move effortlessly and to achieve their goals confidently.”
From the perspective of Amy Montagne, the President of Nike, Nikeskims reflects a “courageous further development in the way how women experience sport and style”. Montagne added: “It is part of Nike’s more comprehensive commitment to ‘You’: uncompromising product innovation that moves and celebrates women.”
The path to the introduction of Nikeskims was longer than expected. The sporting goods giant originally caught the eye for the launch for the launch. However, there were later reports on production delays that postponed the start date. The global expansion of the label was also planned for 2026, after which wholesale partnerships are to begin. In this regard, Nikeskims did not provide any specific data. Towards the end of the current month, the collection will be available via a special area of Nike and Skims online and in selected shops from both brands.
This article was used with digital tools translated.
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