As part of the ongoing efforts of bestsellers, textile-to-textile recycled polyester to integrate into its supply chain, the leading women’s fashion brand only converted a jersey program for basic overtones to recycled polyester from textile waste. The first models are already available in stores.
In addition to aesthetics and performance, the selection of materials plays an important role in the environment. In view of this, it is essential to prioritize and integrate innovative and recycled solutions.
This initiative by ONLY underlines the strategic focus of bestsellers to reducing the need for new materials, including polyester. The project is a collaboration between only, the textile-to-textile recycling company Re & Up and the Turkish clothing manufacturer Deniz.
Several of the most important brands of bestsellers integrate actively recycled materials into their existing collections, including the popular “Never Out of Stock” (NOOS) line, which is known for its classic, timeless basics, outlast the seasonal trends.
Ideally, recycled polyester is obtained from textile-to-textile recycling processes. Bestseller invests in and works with several innovative technology companies in this area to ensure both innovation and scalability.
Re & Up, specializing in Next-gen-Textil-to-textile recycling, uses a combination of mechanical and thermo-chemical processes. Their modular technology is able to separate cotton and polyester and to regenerate into high-quality recycled cotton and polyester yarn.
Innovation and quality
“RE & UP shares our commitment to innovation and quality, and your textile-to-textile recycled polyester fulfills the high standards that we set for our products. This enables us to produce clothing and textile factory waste that offer the same performance and durability as if they were made from new material,” says Pernille Tøttrup, Sourcing, Sourcing Process manager at only.
In the first series of production, eleven models of conventional polyester were converted to re & up next-gen-recycling polyester, with most models being launched exclusively for only retail stores. This corresponds to more than 100,000 T-shirts. Re & Up is currently scaling its capacity with the aim of processing a million tons of textile waste by 2030.
“This cooperation shows that textile-to-textile recycling is not a distance of the future, but already provides industrial, cost-competitive fibers. The transformation of the industry is undoubtedly a complex and lengthy process, but through cooperation with partners like ONLY we show how recycled polyester from textile waste is a real and scalable alternative to new materials can be, ”says Ozgur Atsan, CCO at Re & Up.
150,000 jackets
At the beginning of the year, the bestseller men’s fashion brand Jack & Jones also successfully switched a noos blousone jacket to recycled polyester from textile waste. This affected her best -selling style “rush”, which corresponds to 150,000 clothes.
“We actively redesign our handling of materials and prioritize the change from conventional to organic cotton and again to recycled polyester,” explains Dorte Rye Olsen, Head of Sustainability at Bestseller. She adds: “In an ideal world, all textiles would become part of a circulatory system as soon as they are worn out. Here we see examples of how this can be achieved. At the same time, we are aware that there is also a long way to be in front of us. In addition to researching and investing in textile-to-textile solutions, we are currently also expanding the use of recycled materials from other waste.”
Bestseller’s polyester material goals
Bestseller plans to get 50 percent of its polyester from recycled polyester or other alternatives by the end of 2025. In the last financial year, which ended on July 31 of this year, the share rose from 20 to 32 percent.
In order to achieve this goal, Bestseller takes various measures, including increased cooperation with suppliers, to enable a more consistent input of recycled polyester, and increased transparency within the supply chain to monitor progress closely. In addition, material goals are integrated into a bonus system for all bestseller employees if the fashion company should reach a number of sustainability goals.
In the upcoming revision of the Fashion FWD strategy, bestsellers will set a new destination for 2030 for recycled polyester. This new goal will not only focus on the percentage of recycled polyester, but also on the integration of textile-to-textile polyester and innovative materials of the next generation into the production processes.
This article was used with digital tools translated.
Fashionunited uses artificial intelligence to accelerate the translation of articles and improve the end result. They help us make the international reporting of fashionunited a German -speaking readership quickly and comprehensively accessible. Articles that have been translated using AI-based tools are read and carefully edited by our editor: Correcting inside before they are published. If you have any questions or comments, please contact me by email to [email protected]