Hesburger offers vegetable -based products at a much lower price than others. Is it profitable?
The picture shows Hesburger’s layer burger. Antti Nikkanen
Hesburger announces that it is aiming for half of the products sold by 2030.
Customers are encouraged to have plant -based products at a lower price.
“Currently, 13.5 percent of all products sold in Hesburger are plant -based,” says Hesburger CEO Kari Salmela There is still a journey to the bulletin, that is, the goal.
Hesburger’s plant-based products are covered by their own Veke brand. The question arises whether Veke products are sold at a lower price than it would be profitable. Veke products are sold at Hesburger for about two euros cheaper than similar meat products.
Prices in comparison
- Veke cheese vegetable burger costs 1.80e. A cheeseburger costs 3.80e.
- The VEKE cheese cheese burger costs 3.40e. A double cheese burger costs 5.40e.
- The VEKE vegetable burger costs 4.95e. Layer burger costs 6.50e.
- The VEKE vegetable burger meal costs 8.95e. The floor meal costs 10.50e.
Source: Hesburger’s price list
We asked for an interview on Hesburger’s International Communications and Marketing Director From ieva Salmelawho wanted to answer Iltalehti’s questions on the subject by email.
Veke products cost about two euros less than the corresponding meat products. Is this a profitable price and how is it possible in practice? Does the cheap selling price cover all the cost of the product?
-As we manufacture the steaks of Veke products in Kaarina, we can sell these products at a cheaper price, Salmela writes.
Hesburger did not comment on whether sales were profitable.