In order to honor the 130 years of creativity, innovation and masterful lighting of the Austrian house, Giovanna Engelbert, Global Creative Director of Swarovski, designed the Vienna Collection, which is inspired by the timeless elegance and grace of the emblematic Swarovski swan.
The limited collection is named after the city of Vienna, where the visionary founder Daniel Swarovski redefined the crystal production. The culture and glamor of the Austrian capital remain an inexhaustible source of inspiration for Engelbert.
The Vienna Collection reveals exciting new interpretations of the trademark. It reflects the unique majesty of the Swarovski swan and combines tradition with modernity. Bright clear crystals merge with ruthenium accents and create strong contrasts in architectural designs. Abstract wings and spring -like forms seem to defy gravity, their kinetic energy is reminiscent of the graceful movements of the swan.
Pavé trim and accumulation of stones in different cuts and sizes reinforce the beauty of each piece. An extraordinary tribute to 130 years of crystal-Savoir-fair and technical expertise.
Global Creative Director Giovanna Engelbert says: “The swan is a beautiful, almost mythical being that represents grace, beauty, eternal love and transformation. It was chosen as a Swarovski emblem because it underlines our eternal love for crystal and elegance of our artistry and creations.
For the Vienna Collection, I wanted to pay homage to the Swarovski swan by imagining it abstractly. A symbol of movement, energy and reinvention. These designs should appear classic in spirit, but with a sharp, modern note that is alive. They transcend the time and take us from 1895 to 2025 – a journey between heritage and future. ”
Bright clear crystals merge with ruthenium accents and create strong contrasts in architectural designs; Pavé trim and a accumulation of stones in the baguette cut as well as in various cuts and sizes intensify the light in every piece, and the dark rutting of the crystals emphasizes the spring shapes.
The Vienna Collection, made with high jewelry art and noble versions, includes sculptural chokers with an angular, punk touch, spring-like EAR Cuffs, a breathtaking necklace that alternates the baguette crystals with pavé crystal feathers, and an exquisite swan trailer in baguett cut Swarovski Sparkling Dance Technology was manufactured that creates the illusion that the swan moves.
The Vienna Collection is presented in an exclusive gold packaging for the 130th anniversary and is available in selected Swarovski stores.
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