The CEO of Fremantle, who produced the Idols program, tells Iltalehti that Abreu’s somevices have caused discussion and contact in their direction.
Abreu will soon take a break. Inka Soveri
Artiste Let abreu35, marketed his upcoming 20th anniversary concert for a couple of days with videos of that as if he is attending IdolsSinging competition.
In videos, a tag is attached to the other chest of the artist dressed in a red dress, which reads the participant number and Abreu’s name inside the blue circle. The circle is very similar to the Idols logo.
The same logo appears in the first video in a microphone that interviews abreut before the test song.
If the link does not appear, you can watch the release from here.
In the second video Abreu goes to the jury of the song competition Nina Tapion, Jone Nikulan and Asko Kallonen in front of. The same people judged in Idols when Abreu participated in the program at the age of 16 in 2007.
The test singing situation in Abreu’s video is very similar to the Idols program.
If the link doesn’t appear, you can watch the video from here.
Not promise
CEO of Fremantle, who produced Idols Riina Kullas tells Iltalehti by email that they were not aware of the campaign.
– We, or rather, have not been asked for permission to use, which would certainly have been the easiest and most appropriate way to ensure trouble -free use, says Kullas.
– The videos have caused some discussion and contacts in our direction. Idols is an internationally well -known program format and trademark whose use is carefully monitored by the owner of the format, especially in the commercial context, and therefore will certainly be discussed between the parties, he adds.
Idols were performed for nine production seasons. The program has been hosted by Ellen Jokikunnas and Jani Toivola. Eero Liesimaa
However, Kullas emphasizes the success of Abreu’s festive concert, as well as for the continuation of his career.
Iltalehti tried without success to reach Warner Music on both the phone and via SMS.
Idols was performed in Finland for nine production seasons between 2003 and 2018. The program was a Finnish version of the British Pop idol -TV program format.
Abreu finished second in the competition. At that time the victory took Ari Koivunen.
On Thursday, Abreu announced that he would take a break after a festive concert. The festive concert is his “last gig for years”. Abreu talked about his upcoming break to Iltalehti in November last year. From 2026 onwards, he said he would focus on things other than music.
Abreu’s most famous songs include The most beautiful of lies, End of loveas well as With tape or love. Abreu’s eighth album will be released before the concert in late 2025.