RTL 4 makes every effort to make the new today Inside competitor RTL Tonight a success. Even Astrid Holleeder is now bombed into a talk show star without any TV experience.
It is the intention of Peter van der Vorst to make it very difficult today inside. The channel boss of RTL 4 wants to release the program of competitor SBS 6 with the brand new RTL Tonight. He really takes everything out of the closet: experts are bought away everywhere and Astrid Holleeder is used as a bait.
Bombing
Astrid has no TV experience, but thanks to her well-known last name suddenly becomes the new criminal expert of the program. Yesterday it was very bombastically announced in RTL Boulevard, where she showed her face for the first time. “Keep looking, because soon you will see what she looks like!” Was the tenor.
TV critic Victor Vlam on X: “The unveiling of the face of Astrid Holleeder is also dominated by the promotion for RTL Tonight. I can’t remember that a talk show was once launched with so much bombing.”
High viewing figures
Victor suspects it will work. “Her presence at the first RTL Tonight is almost a guarantee for high viewing figures. She has four number 1 bestsellerbooks to her name and a personal history that enforces respect.”
Did he not find the unveiling of Astrid’s face a bit exaggerated? “Once. I had tackled it a little less and cinematically. This hype does not need Astrid’s unveiling.”
3,000 euros
Does Astrid get a large salary from RTL? Victor suspects that she will get a nice gage per performance. “Between 1,500 and 3,000 euros.”
But will she really attract extra viewers? “The first time it is. But that effect is gone after a few episodes. Then it comes to her qualities as a clearer.”