Con autumn at the gates, the return to the city is accompanied by desire to renew itself. Not only in the agenda, dense of appointments, but also in the wardrobe. The days stretch and the temperatures drop, and it is now that fashion becomes interesting. It is the ideal time to discover emerging brands: new season, new look.
Clean lines, craftsmanship, impeccable style: The first season shopping can become an opportunity to renew itselfletting himself be inspired by labels still little known, but already essential. Or maybe to update the wardrobe, thanks to labels of which Soon we will hear more and more talk.
New classics: the brands of the moment
There are brands that, while already calculating the catwalks or by presenting collections on the calendar, still remain outside the media clamor. This is the case of Auraleeborn in Tokyo to Ryota Iwai, who made textile research his signature: the neutral palette, the clean lines and the cult for matter refer to a contemplative, refined and silent minimalism. On similar coordinates it moves Maria Mcmanus, Basic Irish in New York, which combines tailoring rigor and sustainability in a chic and cultured proposal, where every garment seems to be thought to last beyond the season. Also Rohe, Creative study based in Amsterdam, works on the balance between essentiality and sophistication: its collections have a European sensitivity and a taste that recalls the Nordic design: it is the superstar of the moment. More decisive, urban and with androgynous accents is the universe of Kallmeyer, Founded by Daniella Kallmeyer in New York: marked shoulders, oversized blazers, fluid trousers and a refined palette create safe femininity. Together, these brands offer an intelligent alternative to the great maison: sophisticated, consistent, luxurious but accessible.
Rohe: theEee clean and Nordic sensitivity for an essential wardrobe.
The new accessories of desire
There are those who build it from the garments, and those from accessories. In this case, among the new brands to know we find Manu atelier, Founded in Istanbul by the Manco sisters, with its decisive character bags-sculpture for the day and the office. OR Demellier, London brand loved by Celebrity and Royal Family, which focuses on soft volumes, sophisticated shades and an ethical production. In another direction, more symbolic and sensitive, it moves Juju Vera, Young jewelry brand that has become viral thanks to its necklace with a shell pendant, recently entered among the most desired products according to Lyst Index. A small, but very powerful object, carried out the outfit.
One of the bags of Demellier.
Young, aware and with a recognizable style: the hottest brands on the web
They flow in the Reels, populate virtual trolleys and inspire Wishlist: they are the brands that (a lot) likes to Gen Z and beyond, born or exploded online, capable of interpreting the Contemporary taste. Young people, often more accessible in the price, but never trivial in style. The first, Posse, It is an Australian brand loved by international cool girls, which reinterprets vintage aesthetics with powdered nuances and sets coordinated by the casual allure. From Spain comes Cordera, who works on a neutral palette and generous volumes with an ethical and non-season approach: his oversized and genderless garments speak of comfort, duration and authenticity.
English, young and ironic is instead Damson Madder, Which made the mix of prints, bright colors and y2k cuts its strength, with a treech paintings that recently made Tiktok crazy. Finally, Italian and on the rise, there is The Label poolwhich combines a delicate tailoring with a well -kept communication, made in Korea following the new waves of the youth style.
The return is softening thanks to these new fashion brands that will make the return (and glamorous) sweeter. Wardrobe gearbox I don’t fear you.