Jimmy Choo presents its new men’s campaign for the Spring/Summer 2026 collection. It was photographed in the British countryside with flower grower and model Alfie Nickerson as the protagonist, accompanied by his beloved dachshund Wolfie. ‘Summer in Bloom’ continues the ‘Creators’ narrative introduced with the Spring 2026 men’s campaign. It is a study of creativity that brings together creatives from different disciplines.
In a series of images and a video, Alfie celebrates and reflects on the natural and ephemeral beauty of his favorite flowers. The campaign offers a bucolic vision of the British summer. She is serene, thoughtful and captured between explosions of color and lush green foliage. Alfie embodies the spirit of the Jimmy Choo man: confident and casual. His personal style is rooted in the British landscape, which he has made his own. Nature is an inexhaustible source of inspiration for Jimmy Choo. It runs as a backdrop and as a leitmotif throughout the entire campaign.
The Spring/Summer 2026 men’s collection has been carefully developed based on elevated archetypes. The styles move between different environments just as naturally as their wearers. Italian craftsmanship and British shoe tradition are reinterpreted in one collection. It features innovative materials, rich textures and a subtly subversive spirit.
Standout styles from the campaign include the ELIOT SLIPPER, reimagined this season in hand-woven leather, and the MEADOW SANDAL. The latter is a contemporary reinterpretation of the classic fisherman’s sandal. The buckle of this nostalgic model is decorated with an English rose, a characteristic motif of the collection.
The VINE LACE UP, an oxford shoe with floral details on the sole, positions itself as the definitive evening shoe of the season. Casual styles are represented by the DIAMOND MAXI TRAINER, a signature of the house that returns with a braided sandal. Central to the accessories offering is the BAR HOLDALL, a spacious travel bag featuring the iconic ‘Bar’ hardware, as well as a selection of new sunglasses.
The Spring/Summer 2026 collection offers a contemporary vision of quintessentially British style.
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