The Swiss Ski Clothing brand Belowzero announces your comeback. The new collection will be available online in the middle of September and will also be available in inpatient retail from October.
Belowzero was founded in 1991 by Sport Options AG, based in Lenzburg and was a well -known and successful brand for ski clothing from Switzerland until the 2000s, which had a strong presence in sports retail.
With the relaunch, the company relies on a collection for women, men and children, which, according to company information, combines functionality and everyday suitability with timeless design, technical materials and a focus on longevity and “swissness”. The company also wants to position itself in sports retailers. “Belowzero consistently relies on the specialist trade – we only work with specialized partners: inside,” explains Christina Lingg, Marketing Manager at Belowzero. In addition, the products are also available on your own website.
The new collection for autumn/winter 2025/26 is designed for versatile areas of application. Thanks to the simple design, the high functionality and the careful selection of materials, it is suitable for both the ski slopes and everyday life. The VK price range is between 69.90 Swiss francs (around 75 euros) for a base layer and 399 Swiss francs (around 425 euros) for a ski jacket.
Belowzero is currently mainly available in Switzerland. From this autumn, four selected shops in Austria will also run the collection. According to the company, the sales network in Austria and Switzerland is to be expanded again for autumn 2026.
So far, the focus is on the winter collection. “However, for the future we also plan a spring/autumn collection that is gradually introduced,” explains Lingg. “This remains Belowzero outside the winter season and offers functional clothing for the mountains and everyday life.”