Style influencer Iris Apfel designed a colorful and playful collection.
American veteran fashion designer Iris Apfel is known for her colorful and playful style. He turned 100 at the end of last year and is now celebrating his H& M with a collection of collaborations designed for it.
Apfel’s style is showy, bold and always colorful. The cornerstones of her outfits are wild and big jewelry, which she wears more and more in the same outfit. Personalized clothing often consists of patterned and eye-catching clothing such as jackets, pants, and jackets.
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The trademark of this 100-year-old aunt is reddened lips and colorful, thick-breasted round glasses that frame the 169-centimeter. woman’s face.
When it comes to style, Apfel definitely thinks more is more. So the clothes in the collaborative collection also match Apfel’s personal style.
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Iris has a background in the textile and interior design industry. The handprint he decorated has been featured in the White House during nine different U.S. presidential administrations, among other things.
Iris’s style philosophy is inspired by everything and everywhere. She thinks interesting clothes and accessories can be found in all price ranges. This collection is inspired by both animals and plants, as well as the treasures collected by Iris around the world.
– I think H&M is a pioneer in fashion chains. It offers something for everyone: current fashion at affordable prices, Apfel glows.
The most spectacular clothes in the Iris Apfel x H&M collaborative collection are the brocade-patterned jacket suit, the volume skirt made of tulle and the iris-patterned collared shirt chosen according to the designer.
The color scheme of the collection is like straight from Iris’ own wardrobe: canary yellow and Emerald green as well as bright turquoise, purple and orange. The Iris Apfel x H&M range is complemented by playful jewelery and accessories.
– H&M wanted to create a collection collection specifically with Iris, because her bold and personal style widely inspired the fashion world. Her playful style proves that her own style is truly timeless and that fashion is meant to be a way to have fun no matter the age, says H&M’s creative consultant for women’s fashion. Ann-Sofie Johansson.
The Swedish chain H&M started publishing collaborative collections as early as 2004. Over the years, collections for the chain have been designed by renowned, internationally renowned fashion houses such as Moschino, Versace, Balmain and Kenzo.
The collection will go on sale at selected H&M stores as well as the online store on March 31, 2022.
Photos: H&M.