White Papers > Marketing > Checklist to optimize your visibility on Google My Business
With this ebook, improve the local visibility of your points of sale by optimizing your Google My Business listings.
By Digitaleo
The French language
This book is primarily intended for managers of point-of-sale networks, franchise managers, professions linked to customer relations, marketing and more generally anyone interested in the distribution sector.
In this white paper, we highlight the importance of optimizing the visibility of your points of sale on a local scale and try to respond to various issues, such as:
- How do I optimize my Google My Business listings?
- How to use Google Posts?
- How do I communicate with my customers via GMB?
The objective is to check the 10 boxes and thus ensure that your establishments meet all the natural referencing criteria on Google My Business.
Here are some of the 10 essential points to check off to perfect your establishment listings and optimize your local visibility:
- Use categories correctly
- Provide essential information
- Publish Google Posts
Indeed, Google My Business is the essential platform for generating traffic in your points of sale, it is presented as the digital showcase of your establishments. Did you know that companies that complete their listings 100% have 4 times more conversions? (Source: HubSpot)
Hence the importance of optimizing them!
This checklist should be carefully kept to guarantee the online presence of all your points of sale. Also discover tips for writing your descriptions, publishing visuals or even on the use of Google Posts. Your objective is to perfect these sheets to make them a major asset in your presence management strategy.
Happy checking ?