The difficult phase of the E-Sailer Luisaviaroma has apparently led to an application for a renovation process. According to the Milan newspaper Mffashion, the company – based on insights into court documents – has contacted a renowned Milan law firm. This is intended to ensure the “confirmation and/or change of the protective measures and, if necessary, the capture of interim dispositions”. Fashionunited asked the company to comment on this.
Closing of the Milan location announced a few weeks ago
At the end of July, the tense situation at Luisaviaroma led to the suspension of the partner program. At that time it was said by the company: “Luisaviaroma is in a difficult situation. Therefore, we decided to temporarily complain about our partner program from July 31, 2025. The suspension is part of a strategic realignment to support future growth. This decision is made in a time major changes for Luisaviaroma. Exciting developments shape the next chapter of Luisaviaroma.
After the announced closure of the Milan location and a meeting with the unions on July 23 – which is “far from fulfilling the demands of the employee representatives”, as Yuri Vigiani from Filcams Cgil Florence told Fashionunited – the company continues its restructuring plan.
It was only in April 2024, just a year earlier, had Luisaviaroma celebrated the opening of his new company headquarters in Via Spadari in the heart of Milan. “The election of Milan as a location underlines Luisaviaroma’s expansion strategy,” said a message at the time. The new company headquarters comprises a 500 square meter multi-purpose area and embodies the aesthetics of the renowned fashion e-tailer.
In October 2021, Luisa via Roma Spa had completed the takeover and capital increase with Style Capital, a private equity fund based in Milan, which specializes in fashion and lifestyle brands. According to the contractual terms, Style Capital invested a total of 130 million euros in the company – a significant part of it through a capital increase.
“The new capital will finance the continuous and quick growth of Luisaviaroma in its main markets and its international expansion plans. Andrea Panconesi will continue to keep the role of the CEO, and a share of 60 percent in capital. The vehicles controlled by Style Capital have also invested some significant families with a long entrepreneurial tradition in the fashion and luxury area. For the fact that it is a system surgery that supports the growth and development of an excellence of the made in Italy, ”said the message from October 2021.
The main business in Florence was founded in 1929 by the Panconesi family.
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