Finns have not found fish minced meat. It would be a healthier option than other minced meat because it is a source of soft fats.
There is a wide range of minced meat in the store. Joel Maalmi
Some Finns eat weekly, some find it difficult to make, some do not buy at least domestic.
Of course, it is fish.
Food manufacturers have developed a variety of solutions for this problem. One is the overwhelming favorite of Finns, or minced meat.
A lot of minced meat made from beef, pork and chicken is eaten, so why not fish?
However, it seems that the minced meat made of fish is not interested in Finns. Currently, only one manufacturer’s fish is minced. Until recently, there were several options available.
As early as 2018 student Paavo Vallas innovates the fish mince of Särtin, made of bay. The following year, it also succeeded in the Finnish Success Recipes. Särta is no longer available.
The store shelf has also had salmon minced meat made by SJø from Norway. The manufacturer stopped its production due to low demand.
Currently, the selection is only in Saimaa’s fresh rainbow trout fillet meat.
Trade
What is the view that the minced meat made from fish is not the same hit as other minced meat?
Kesko Purchase and Sales Manager Kirsi Romppainen He believes that many things can affect moderate interest in fish minced meat so far.
– The product is located in the fishing department in the store, meaning that it may not be found by potential customers because of its shelf site if they did not otherwise do business in that department. The price per kilo of fish minced meat is also higher than the minced meat of the pig or beef, which can also have an impact on the product’s interest, Romppanen estimates.
The price per kilo of fish mince is about 17 euros, while the price per kilo of pigs is approximately EUR 8. The price per kilo of beef minced meat is about 13 euros.
Fish minced meat cannot be placed near other minced meat, as then the storage temperature of all minced meat should be lowered by a couple of degrees. This would, in turn, increase energy consumption.
The amount of minced meat made from fish has decreased. They are used like other minced meat. Eve Paljakka
– However, we feel that the product could have more demand if suitable consumers find it. According to new nutrition recommendations, fish should be eaten. New and easy -to -use products play an important role in increasing fish use and recruiting new consumers, ”says Romppanen.
It is recommended to eat fish because it is an important source of soft fats. It also improves blood fat values.
S Group Market Shop Product Group Manager Jukka-Pekka Lehtinen notes that the sale of fish minced meat is quite marginal and the trend has been declining.
– Customer profiles of the product purchasing seem to be emphasized by quality cooks and advanced consumers who value responsibility.
Lehtinen also thinks that consumers have apparently not found the product on the fish shelf.
– But it cannot be placed in the same point in the same way as the temperature scenery with other minced meat.
Lehtinen states that he cannot evaluate how quickly the new product is regularly accessible to the consumer shopping list.
– It entirely depends on the new value and marketing of the product in each product group. In the fish group, there is generally relatively few novelties.
The S Group estimates that vegetable products are one example of well-established products.
Finnfelel’s Marketing Manager Antti Hannuniemi notes that the production of fresh fish minced meat in Saimaa will continue.
– Rainbow minced meat is well suited to Finnforeli’s responsibility thinking, because the fillet is created anyway and we want to use the whole fish.
Hannuniemi believes that the sale of the trade is of great importance for the consumer to find a new product. He recalls that it took almost 10 years for chicken minced meat before it established its place.
The lounger salmon is pre -cooked. Eve Paljakka
The new fish innovation is also represented by the Fish League’s lounge, which is utilized by everything that leaves the fish after the fillet cuts. They are made into a fishing mass, which is made into a mature rainbow trout strip.