The US jeans brand American Eagle has faced its controversial denim advertising with actress Sydney Sweeney.
The fashion group wrote the advertising campaign “Sydney Sweeney Has Great Jeans”, the fashion group wrote on Instagram. “Her jeans. Your story. We will continue to celebrate how everyone wears their ae jeans with confidence in their own way. Great jeans are good for everyone.”
“Sydney Sweeney has great jeans,” is the slogan of the American-Eagle campaign, which caused a sensation on social media. The slogan is a pun: the English word for genes (genes) and the word jeans sound the same.
This pun in a clip is carried out: “Genes are passed on by the parents to their descendants and often determine characteristics such as hair color, personality and even eye color. My jeans are blue,” says the 27-year-old there.
Boycott calls on social media
For this pun, but also for the way the actress is staged, SWEENEY has been criticized by Internet users in the past few days. “Maybe I’m just to Woke. But taking a blue -eyed, blonde, white woman and concentrating your campaign on the fact that she has perfect genes feels strange,” wrote a user about the clip on X.
On Instagram there was a comment: “Such ideas (Eugenik) are not cool. Boycotted American Eagle.” SWEENEY, who had success with the series “The White Lotus” and “Euphoria” and also in the cinema (“where the lie falls down”), has not yet spoken to the controversy.
There were also many users who stood behind Sweeney. The white house also interfered. Communication director Steven Cheung wrote on the platform X: “The” Cancel Culture “runs Amok.” This “twisted” liberal thinking is the reason why the Americans: Inside the 2024 presidential election as they chose.