Czech retailer Footshop continues its European expansion with the opening of its first boutique in France. Opened on June 3, 2026, the store is located at 63 rue de Rivoli in the heart of Paris’s first arrondissement.
By choosing one of the busiest shopping streets in the French capital – between the Forum des Halles and La Samaritaine – the company is securing a first-class location in an extremely dynamic environment. France is considered an important and highly regarded market for streetwear and lifestyle. For Peter Hajduček, founder and chief executive officer (CEO) of the group, this opening was therefore inevitable: “Paris was never a question of if, but only of when.”
In a statement, he explains that this location positions the retailer at the center of a particularly challenging market environment. This underlines the claim of the independent company.
In the current fashion landscape, stationary retail is increasingly trying to regain importance and retain customers in the long term. Footshop’s investment decision underlines a strategy that aims to achieve cultural legitimacy within local communities. In this context, Aleš Pitro, commercial director of the group, emphasizes the company’s commitment to actively participate in the local scene.
The Paris store covers 170 square meters on two floors. He presents a new architectural concept from the Prague office Rdth, which will also be implemented in other branches of the network in the future. The design relies on a controlled industrial aesthetic and combines a raw floor with modular hanging systems made of stainless steel and translucent textile panels, which are accentuated by targeted lighting.
The space is designed as an exhibition space in which clothing and sneakers are presented like artifacts. The facade also features a digital installation by Czech artist Richard Loskot, which replaces traditional signage.
The range combines globally known brands such as Nike, New Balance, Puma and Asics with niche labels such as Off-White, Heliot Emil and Represent. The retailer also presents its own premium clothing line FTSHP as well as various exclusive collaborations.
This lifestyle-oriented product range strategy is based on a solid financial foundation that has been created over the past few years. After going public in August 2023, the group generated sales of 61.6 million euros in 2024, of which 75 percent came from international markets.
Growth continued in the first half of 2025. Revenue reached 36.5 million euros, 38 percent above the previous year’s figure. With this sixth European location, Footshop aims to leverage the strength of its digital platforms, which receive around 82 million visits annually. The aim is to further consolidate the company’s position in stationary fashion retail in Europe.
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