The Ivana Helsinki clothing brand is known for its exceptional solutions and once again one of them has been made.
The clothing brand Ivana Helsinki, founded by Paola Suhonen, is closing her social media account. Ivana Helsinki
The clothing brand Ivana Helsinki, founded by Paola Suhonen, will close its social media account on April 4, 2022. With this decision, the brand will leave about 12,000 followers on Facebook and about 26,600 followers on Instagram.
Suhonen says in an interview with Tiili.com that the decision has been considered for a long time.
– I have a very calm and good feeling about this decision. With this decision, we are on the verge of doing something unique, Paola describes.
The domestic clothing brand wants to strive towards genuine encounters, authentic stories and a new world air with the influence of social media. The brand wants to create a future where the importance of presence is not overlooked.
– Personally, I have never known the world of social media as my own. However, our company Ivana Helsinki has been there and I have seen the change in the media and the world it represents very close.
Where many other brands see growth opportunities precisely through social media marketing, Ivana Helsinki has decided to go upstream.
– I am no longer able to sign up to the values, operating models and visions or visions of the future of the companies behind the social media world. So it’s time to go and continue your adventures towards a new time, on the journey of new winds, Suhonen describes the reasons behind the decision.
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Ivana Helsinki has always spoken out for genuine empathy, meeting people and being present. Suhonen says that with this decision, the deeds meet the words.
Suhonen is grateful that they have several different forums to reach people without even social media. You can still follow the journey of the Ivana Helsinki brand, for example, through a newsletter or website.
The Ivana Helsinki clothing brand will turn 25 next year. Ivana Helsinki
It remains to be seen how many domestic brands will follow suit. Suhonen hopes that this solution will encourage others who are in pain.
– Hopefully others will also start questioning the need for social media. It is worth considering whether there is a desire to support people not being present, for example, with their families? Suhonen thinks.
– As an artist, I have a role in doing things and touching people with them. I like to touch people with music, beautiful dresses, movies and real encounters. This is more important to me when introducing myself in a some, Paola sums up.