On March 21, Orange and Publicis presented Voilà, a platform for organizing live, remote events for professionals. The opportunity for the two French companies to affirm their ambitions.
Become the first French unicorn of event technologies
And ambition, there is. The Voilà event platform does not seem destined to be yet another tool, but to conquer a wait-and-see sector. Thus, to develop this project, Orange and Publicis have created a joint venture funded to the tune of 20 million euros, matched in equal parts. Ultimately, the two protagonists aim to make the first French eventech unicornwith a turnover of 30 million euros by 20204. In the meantime, Voilà comes to life with around thirty employees, recruited for the occasion, or directly drawn from the two companies.
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” Orange has the mastery of technological tools, and Publicis, the know-how of events. It’s the right cocktail,” judge Stéphane Richard, CEO of Orange. ” There are things that are not bad at all, but lack that unique dimension that one hopes to create.,” adds Maurice Lévy, Managing Director of Publicis Groupe.
This is born of a marriage between two major players, technical on one side, events on the other. Screenshot: There you go.
And There you go…
Before its official launch, Here is was able to be tested during more than 30 events in 2021. With a price starting at €5,000, the platform offers a solution that goes from preparing the event (creation of a personalized site, e- mail marketing, etc.) to the dissemination of the event. On its site, it claims to be able to accommodate 100,000 attendeesfollowing a broadcast in high definition.
Events can be moderated with polls broadcast live. Other features allow you to display a chat, send an emoji, or extend the broadcast to a TV or another screen. François Bitouzet, Managing Director of Publicis Live even announces the possibility of presenting an interactive 3D object… “ We are ready for the metaverse ” he added.
The long months of the pandemic have accelerated the digital transformation of many sectors, and events have not escaped this. Many companies, after the lifting of restrictions, have chosen to maintain the organization of events remotely, or to combine face-to-face and distance learning. With significant ambitions, but supported by major companies, Voilà may have a bright future ahead of it.