It is in the heart of an iconic place, emblematic of the history of La Poste located in the heart of Paris that the new fintech of the Banque Postale Consumer Finance (LBP CF) was launched on March 22: Django . This new consumer credit solution, allowing both deferred and split payment, is intended for merchants and e-merchants; as well as to all consumers, customers or not of La Banque Postale. This is a real innovation for this solution which aims to be committed and civic-minded.
An original solution at the heart of an ultra-competitive market
Commonly known as BNPL for Buy Now Pay Later, the split payment market is growing. Estimated at 25 billion euros in 2025, against 6 billion in 2019, its high-speed development is fueling envy. According to the Fintech Horizon 2021 study conducted by Kleinblue, 12% of merchants in France would already accept a deferred payment solution. With already recognized players such as Alma, Younited or Pledg, the market has a bright future ahead of it.
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The launch of Django comes within the framework of the acceleration of the diversification of the Postal Bank in the activities identified as being with high added value. ” The challenge of this new Django subsidiary is to support the development of e-commerce, while capitalizing on the solid links forged by the La Poste group with many e-merchants through its logistics solutions or its electronic payment solutions and funding explains Philippe Heim, Chairman of the Management Board of La Banque Postale.
Designed as a true holistic strategy, the Django solution complements the existing personal loan or revolving credit financing solutions offered by LBP CF to La Banque Postale customers and white label partners. With the difference that Django will be aimed at everyone, customers or not of the Banque Postale.
If the LBP CF is entering the deferred and/or split payment market, it is because its advantages are real. For the consumer: more flexibility and the possibility of coping with unforeseen expenses. Today, the cost of a Bank overdraft is much higher than that of a consumer credit offered by a solution such as Django. For the merchant, it’s an additional way to stimulate sales, increase their average basket and build customer loyalty.
The Django solution logo. Image: Postal Bank.
Django, a complete consumer credit solution and a simplified customer experience
A payment solution in installments (2, 3 or 4 installments), deferred payment (15, 30 or 45 days) and accessible up to 6,000 euros in purchases, Django integrates directly into the merchants’ purchasing process and offers a full range of financing. With a commission, calculated in APR for more transparency, ranging from 2-5% to 5% of the purchase amount, the Django solution is on the low commission range of the market, making it particularly competitive.
The solution also benefits from a simplified and streamlined customer experience. For merchants, it is a completely plug and play solution. For customers, it’s an option that fits seamlessly into the buying journey.
A resolutely civic and differentiating positioning
La Banque Postale Consumer Finance (LBP CF) values its civic engagement. A local bank, with its 17,000 contact points spread throughout France, it is also a leader in sustainable finance and ranks among the top ranks of non-financial rating agencies. This strong civic identity is reflected in the new Django solution through several strong commitments.
First of all, its inclusive approach, ensuring that it can offer those traditionally excluded from consumer credit a financing solution, with an application acceptance rate of around 95%. This tour de force is made possible thanks to the proven expertise of its parent company, LBP CF, and its 11 million customers. It is also aimed at all e-merchants, regardless of turnover.
As part of a desire for transparency and a relationship of trust with its customers, a partnership with Croesus, the first association to fight against over-indebtedness in France has been set up, with the particular objective of making available the Budget Grande Vitesse application allowing the easy calculation of the rest of life. ” We are convinced that we have a role to play in encouraging more reasoned consumption practices explains Jocelyne Amégan-Douaud, Managing Director of Django. ” Our payment solution in installments is part of a citizen logic of supporting the consumer, and supporting all merchants she concludes.
Finally, Django customers will soon be able to measure the carbon impact of their purchasing behavior thanks to a partnership with the Carbo application. It allows you to easily measure your daily carbon footprint.
One step ahead of regulatory changes and strong ambitions displayed
When in 2009, La Banque Postale launched into consumer credit, it immediately incorporated respect for the consumer and strong advertising requirements. With a high Net Promoter Score, it is today one of the most civic-minded banks.
With Django, LBP CF is once again anticipating the regulatory changes of the European Consumer Credit Directive by applying competitive rates lower than the usury rate and subsidized rates for impact business sectors. By 2025, Django hopes to gain 14% market shareor 3.5 billion euros in production.
In summary, Django’s civic positioning as well as the solid support of its parent company, Banque Postale Consumer Finance, will certainly enable it to do well in a Buy Now Pay Later market which promises to be increasingly more competitive.