Brioni opened a new shop in Seoul.
The store is located on the fourth floor of the Lotte World Tower in the South Korean capital and, according to a message from Tuesday, offers the ready-to-wear collections, accessories, shoes, perfumes and the tailor-made service of the Italian luxury brand.
Designed in neutral tones and with noble materials such as travertine floors, details made of black marble, gun metal -colored steel and linen fabrics, according to the press release, the business combines the Italian legacy of the brand with the highest craftsmanship.
The room is supplemented by a vintage tapiserie and furniture from the 1950s, 60s and 70s, which are intended to give the store a timeless atmosphere.
