Thus, with the idea of helping not only my clients and that legal knowledge is not reserved only for courts, lawyers or university classrooms I started sharing useful information, tools, simple answers to frequent questions and reflections on sensitive issues, especially linked to families, successions, childhood, and work.
I quickly discovered that there was a real need on the other side: people looking for guidance, accompaniment, or simply understanding of legal situations that overflowed them. The profile grew organically, thanks to the community that was formed. From the first day I understood that the key was in the language: direct but respectful, of course without being superficial, warm without losing rigor.
Over time, that growth in networks had an effect that I did not imagine: today I am one of the lawyers most convened by the media throughout the country, with frequent participation in television, radio and digital platforms. The legal issues reached the mass media, and my task also became the one to explain, translate and contextualize. The seriousness in the treatment of the contents, the empathy with the human cases behind each norm and the clarity in the exhibition made me a usual source of consultation in different journalistic programs.
In addition to exercising as a litigating lawyer and performing as a university and postgraduate teacher, I provide personalized advice on complex issues: family processes, successions, food, economic compensation, contact impediments, family violence, rights of people with disabilities, among others.
In addition, being a writer, I wrote among other books the new practice of teleworking and maternity protection in autonomous workers, I elaborate useful materials such as model writings, explanatory documents, open classes and training content for colleagues whom I accompany from my account with mentories helping them with their cases.
The main challenge is to grow without losing the essential: closeness, clarity and commitment. Networks change, algorithms too, but the need for access to information and professional guidance remains intact. I want to consolidate this space as a bridge between law and daily life, expand communication channels (through newsletters, podcast or training cycles) and continue building an open, collaborative and human legal community.
Because advising is not just resolving conflicts, it is accompanying. And on that way, @asesorates is not just a name: it is a way of being.