Six debuts from the Modefabriek SS26

Not only the venue of the fashion feeder was new at this summer edition, the exhibition area also offered some innovations. Fashionunited visited some of the brands that made their debut.

One Hundred Stars

The fashion label One Hundred Stars is known for its prints. The British company once started as an accessory brand, but has now developed into a women’s fashion brand. The best -known articles in the collection are their Kimonos and the various print motifs, the selection of which extends the label every season. It also added a MID-Season capsule collection to make the offer even larger.

The brand already has some sales outlets and a warehouse in Europe, so that it can easily supply it. Participation in the FashionFabriek is intended to further strengthen the presence on the Benelux market. The retail prices are between 130 and 190 euros for a print dress.

Eleh

An interesting and maybe unexpected newcomer is Eleh. The Italian brand has almost a Scandinavian aesthetics with its oversize passport forms and some striking styling details; However, the feminine styling fits very well with the Italian origin.

The brand is represented in the Benelux countries by the Belgian Amoda agency and currently has 110 sales outlets in the Benelux countries, 25 of them in the Netherlands. Eleh is located in the middle segment with a retail price of 207 euros for a blazer, 165 euros for pants and 81 euros for a T-shirt.

Ou. fire

The name OU. It should be known in the Netherlands, but not many know that the company has been producing its own collections for six years. Ou. Brand has previously sold them in their own shops and through the online shop. Now the former retail company is taking the first step into wholesale for the FS26 season. Entrepreneur Valerie van der Meer relies on a selective approach – one sales point per city should keep the brand exclusively.

Ou. is in the middle price segment; Pants costs 189 euros in retail, a sweatshirt 115 euros and a top 89 euros.

Bobo Choses

Colorful and playful: The Spanish brand Bobo Choses brings something special onto the market. She started with children’s fashion, but later expanded her assortment with women’s fashion. “We are children who are stuck in adults, behave seriously funny and take care of the world and everything that goes with it.” The collections are therefore full of homemade prints and illustrations; Many of them contain small allusions.

The brand is active in over 46 countries and has almost 600 sales outlets worldwide. The prices are between 190 euros for a dress, 135 euros for jeans and 55 euros for a T-shirt.

Haris Cotton

The name should not be wrong-although Haris Cotton specialized in cotton in the first 20 years of his 50th anniversary, this does not mean that the brand is still moving in this area today. 30 years ago she decided to switch on linen. The current collection therefore mainly consists of linen items for women and men.

The brand is represented by Inez Consulting in the Benelux countries and starts sales in this market from the FS26 season. Linen dresses have a retail price between 213 and 270 euros; The price for a linen blazer is around 160 euros.

Kimara

The Dutch fashion brand Kimara was founded in 2024 and now ventured the step to the fashion specification. However, it is not brand new in wholesale, because the brand already has around 100 sales outlets, also thanks to the partnership with the Henk Fashion Agency.

Kimara specializes in travel clothing, but wants to renew the category. The brand focuses on women’s fashion and easy to combine articles. The prices are between 109 euros for pants and 60 euros for a top.