The home Genoa 2025/26 shirt revealed: an innovative design that celebrates history and the link with the city, with details inspired by the coat of arms and advanced technology for the performance on the field.
The Genoa He broke the delay and revealed the home shirt for the 2025/26 season. The presentation is not only the announcement of a new uniform, but the celebration of an indissoluble link between the oldest club in Italy and its city, strengthened by the solid partnership with Kappa, who came to the third consecutive season.
A design that celebrates tradition
The new home uniform for the 2025/26 season stands out for a design that, although innovative, has its roots in the rich symbolism of Genoa. Each element is a tribute to the iconic coat of arms of the club, broken down and reinterpreted to create a unique and suggestive aesthetic. The Griffin, a symbol of pride, is positioned centrally, near the heart, while on the back of the neck the cross of San Giorgio shines, the heraldic emblem of Genoa present on the shirts since 1913. A significant novelty are the yellow details, which recall the margins of the coat of arms, adding a distinctive touch to the uniform and underlining a key element in the visual campaign.
Kappa and Genoa Unveil the 2025/2026 Home Kit
π Our new first shirt π΄π΅
Buy now π https://t.co/v2ku2do63n pic.twitter.com/1dlo1b13as
– Genoa CFC (@Genoacfc) July 8, 2025
The “Born To Shine” campaign and the link with the city
The unveiling of the shirt is an integral part of the campaign “Born to Shine“, The result of the collaboration with the No Panic agency and the photographer Paolo Pettigiani. The shots, made in iconic places of Genoa as a flattened Castelletto, the carruggi and breathtaking views, capture the essence of the deep bond that unites the team, the city and its passionate supporters, enhancing the genius identity and the first -born of the club.
Technology and availability for fans
From a technical point of view, the home shirt was designed to ensure optimal performance. Made of ultralightly pro Kombattm fabric with Hydroway Protection technology, it ensures excellent humidity and heat management. Flat seams and stretch mesh panels on the hips offer maximum comfort and freedom of movement, without any contraindication. The home collection is available in different versions, including Kombattm Pro for men and women (β¬ 120), Kombattm (β¬ 85) and the junior kit (β¬ 49), as well as shorts and socks. The fans can buy the new uniform in the official Genoa stores, through the e-commerce genoacfc.it, on Kappa.com and in selected Robe di Kappa stores.