The global sporting goods dealer Decathlon has announced a global partnership with the British material technology company Rheon Labs. The aim is to integrate advanced material science in clothing for ‘everyday sports’.
The collaboration enables Decathlon access to the Rheon Labs technology platform. This includes current and future innovations in the case of stretching rat -sensitive materials. In this way, the next generation sportswear can be developed that improves control, comfort and performance in physical activity. The result will be performance -oriented clothing that is tailored to the needs of athletes: tailored inside and at the same time accessible to everyone, explains Decathlon in a message.
Aurelien Corbier, Head of Textile Innovations at Decathlon, said: “Innovation is really important if you all enable them. With the partnership with Rheon Labs, we make materials that were developed for athletes: This fits perfectly to our focus, excellent products for everyone that leads to more comfort, control and performance."
The first result of the partnership will be a ‘Kiprun’ drive, whose launch is planned for autumn/winter 2025 (HW25). The running tight will be designed to focus energy and reduce muscle movements.
Decathlon also works on innovations in other categories. This includes collaboration with Domyos, the specialist for fitness sports. The first technologies are expected for 2026.
The Rheon Labs, based in London, is a collective of scientists: inside, engineer: inside and designer: inside. They focus on the development of products that have not yet been possible with conventional static materials. The heart of every product is the patented energy -absorbing superpolymer rheon. It remains soft and flexible in everyday movements, but stiffens dynamically when moving or bumping. In real time, the innovation adapts to the needs of the body and improves comfort, control and performance without restricting freedom of movement.
Stephen Bates, Chief Executive Officer (CEO) from Rheon Labs, added: “The conviction of Decathlon that innovation should serve everyone perfectly coincides with our own. Rheon has started in top sports – now this partnership will make the same level of performance accessible to millions of people."
This article was used with digital tools translated.
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