The new GymShark shop in Amsterdam extends over three floors and has a total area of over 1,000 square meters. Sam Kane, Head of Communications at Gymshark, enthusiastically looking back at LinkedIn: “The store looked fantastic, from the large lettering ‘We do Gym’ on the wall over the special CBUM a few dolls-a doll that is imitated by the Canadian bodybuilder Chris Bangstead-right up to the exclusive Amsterdam articles-everything was perfect down to the smallest detail. ”
According to the brand, the decision for Amsterdam is based, among other things, on the growing fitness market in the Netherlands. An estimated 17 percent of the Dutch: inside are a member of a gym. This is one of the highest percentages in Europe.
“We were told that the Dutch: on the inside was not in line, but this rumor was quickly refuted. Shortly before the opening, I went forward from the end of the snake – it took 80 seconds.” The first visitor turned out to be a fan from Germany who had already gathered at one in the morning. “Of course he was allowed to cut through the tape. The community is always our top priority,” said Kane.
Founder and CEO Ben Francis said in an earlier press release about the location: “With more than nine million visitors: Inside, the calver stream is a logical choice. In addition, fitness is really very important here.”
This article was used with digital tools translated.
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