East 42nd announces the introduction of his autumn/winter 2025 collection (HW25). The collection is now available from important retailers such as John Lewis Partnership and leading independent dealers in Great Britain, Europe, the USA, Canada, Japan and Australia. The brand continues to expand its global presence. The HW25 collection offers a fresh expression of the core identity of EAST 42nd: constant wardrobe basics, newly interpreted by the precision of British tailoring crafts and the comfort of everyday clothing.
The collection presents a confidential interaction of concise silhouettes and relaxed elegance. The basis is a modern interpretation of the British tailor’s craft. The collection is designed in London and manufactured in Europe. Made from high -quality, responsible materials, the collection includes structured three -part suits, west, blazer and pants. These are combined with crisp shirts fashion, which can be easily combined with the characteristic denim and high-quality jersey essentials of EAST 42nd.
“British tailoring is the heart of our brand,” explains Donovan Pascal, Head of Design at East 42nd. “However, we believe that it does not have to be formal or traditional. This season it is about combining these tailor elements-clear lines, high-quality fabrics, precise construction-with portable forms that move with them.”
An outstanding feature of the collection is its versatility. Important parts such as the short black bomber and the tailor-made pants with a wide leg can be easily combined with the organic cotton t-shirts and soft knitwear from East 42nd. The aim is to offer a wardrobe with clothing that can be carried both elegantly and casually and whose longevity goes beyond seasonal trends.
With denim options in the straight and wide cut, the collection recognizes the unobtrusive strength of everyday clothing. Clear surfaces, sound-in-tone pallets and subtle characteristic details ensure that each garment deserves its place in a real, portable wardrobe.
The introduction of the HW25 collection marks a decisive moment. The brand extends its retail footprint and at the same time deepens its connection to a modern, stylish woman: a woman who value lightness, authenticity and unobtrusive elegance.
“East 42nd is about building a cloakroom that works for real women,” says the team. “These items of clothing are made for eternity – not only in their construction, but also in their persistent relevance. They are designed in such a way that they can be carried again and again.”